Strategic Growth & Brand Director

Insight Economics & Business Strategist, LLC; United States; Hybrid; USD 140,000 - 210,000; Full time

Job summary

Insight Strategist in the United States seeks a Director of Sales & Marketing to lead revenue development, market positioning, and brand management for municipal governments, economic development organizations, and institutional clients.

You will align sales and marketing initiatives with consulting offerings, manage a team, and drive client acquisition, pipelines, and thought leadership across public-sector markets.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, Economics, or related field.
• 5–7 years of progressive experience in sales, marketing, business development, or professional services.
• Proven success in revenue generation and client acquisition.
• Experience with digital marketing and brand development.
• Familiarity with government procurement, consulting services, or institutional business development preferred.
• Strong leadership, negotiation, writing, presentation, and relationship‑management skills.
• Ability to translate technical consulting services into compelling market‑facing messages.

Responsibilities

• Develop and execute annual and quarterly sales strategies.
• Establish revenue targets and forecasts.
• Lead client acquisition strategies with municipal and institutional decision-makers.
• Oversee the sales pipeline and proposal development.
• Coordinate marketing campaigns across digital channels.
• Represent the firm at conferences and industry events.
• Align marketing with business development to generate qualified leads.
• Monitor market conditions and adjust strategies.

Skills

Strategic sales leadership

Marketing leadership

Relationship development

Public-sector markets

Professional services

Education

Master's degree in Marketing, Business Administration, Communications, Economics, or a related field

Tools

CRM platforms (Pipedrive)

LinkedIn

Digital marketing tools

Microsoft Office / Google Workspace

Job description

Insight Strategist in the United States seeks a Director of Sales & Marketing to lead revenue development, market positioning, and brand management for municipal governments, economic development organizations, and institutional clients.

You will align sales and marketing initiatives with consulting offerings, manage a team, and drive client acquisition, pipelines, and thought leadership across public-sector markets.