Public Sector Growth Lead — Government Marketing

Clio; Virginia; Hybrid; USD 149,000 - 223,000; Full time

Benefits offered by this job

Competitive benefits package

Hybrid work environment

Generous time off

Job summary

Clio seeks a Lead Marketing Manager, Public Sector to own go-to-market strategy for federal, state, municipal government teams and legal aid partners. You will shape messaging and build durable pipeline, leading cross-functional programs across Marketing, Sales, Revenue Operations, and Product.

Based in the Greater Washington, D.C. area, you will collaborate with a distributed team, manage complex government engagements, and drive measurable growth through channels tailored to public sector

Qualifications

• 10+ years of marketing/demand generation experience with meaningful exposure to public sector and government audiences (descriptions).
• Strong understanding of government procurement processes and the buying dynamics of public sector organizations.
• Experience working directly and activating Government resellers and channels partners on joint GTM strategies.
• Excellent analytical skills and experience measuring and optimizing data-driven marketing programs.
• Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines.
• Strong communication, presentation, project management, and writing skills for institutional/compliance-focused buyers.
• Comfort making decisions with imperfect information in a high-growth environment.
• Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.

Responsibilities

• Lead Clio’s growth strategy for the government segment — federal, state, and municipal legal departments, public defenders, and legal aid organizations.
• Analyze Clio’s marketing and sales funnel for the government segment and identify major improvement areas.
• Articulate and communicate plans/results with executives, translating government buyer landscape into clear strategy.
• Drive cross-functional planning processes for government segment growth.
• Lead partnerships with Marketing, Sales, Revenue Ops, and Product to execute programs and monitor results.
• Own and activate Government channel partners and resellers on an integrated GTM strategy.
• Serve as subject-matter expert for marketing, surfacing insights on government buyers’ mandates and procurement constraints.
• Maintain multiple large-scale end-to-end programs aligned to growth trajectory.
• Manage budgets, negotiate with vendors, associations, and public-sector channels.
• Build awareness and credibility with government audiences through content, events, associations, and partnerships.

Skills

Government marketing

B2B marketing

Cross-functional collaboration

Messaging for public sector

Analytics

Leadership

Job description

Clio seeks a Lead Marketing Manager, Public Sector to own go-to-market strategy for federal, state, municipal government teams and legal aid partners. You will shape messaging and build durable pipeline, leading cross-functional programs across Marketing, Sales, Revenue Operations, and Product.

Based in the Greater Washington, D.C. area, you will collaborate with a distributed team, manage complex government engagements, and drive measurable growth through channels tailored to public sector