Director of Sales & Marketing

Insight Economics & Business Strategist, LLC; United States; Hybrid; USD 140,000 - 210,000; Full time

Job summary

Insight Strategist in the United States seeks a Director of Sales & Marketing to lead revenue development, market positioning, and brand management for municipal governments, economic development organizations, and institutional clients.

You will align sales and marketing initiatives with consulting offerings, manage a team, and drive client acquisition, pipelines, and thought leadership across public-sector markets.

Qualifications

• Master's degree in Marketing, Business Administration, Communications, Economics, or related field.
• 5–7 years of progressive experience in sales, marketing, business development, or professional services.
• Proven success in revenue generation and client acquisition.
• Experience with digital marketing and brand development.
• Familiarity with government procurement, consulting services, or institutional business development preferred.
• Strong leadership, negotiation, writing, presentation, and relationship‑management skills.
• Ability to translate technical consulting services into compelling market‑facing messages.

Responsibilities

• Develop and execute annual and quarterly sales strategies.
• Establish revenue targets and forecasts.
• Lead client acquisition strategies with municipal and institutional decision-makers.
• Oversee the sales pipeline and proposal development.
• Coordinate marketing campaigns across digital channels.
• Represent the firm at conferences and industry events.
• Align marketing with business development to generate qualified leads.
• Monitor market conditions and adjust strategies.

Skills

Strategic sales leadership

Marketing leadership

Relationship development

Public-sector markets

Professional services

Education

Master's degree in Marketing, Business Administration, Communications, Economics, or a related field

Tools

CRM platforms (Pipedrive)

LinkedIn

Digital marketing tools

Microsoft Office / Google Workspace

Job description

Position Summary

The Director of Sales & Marketing provides strategic leadership for Insight Strategist's revenue development, market positioning, brand management, sales, and marketing activities. This position is responsible for developing and implementing integrated strategies that increase market visibility, generate qualified business opportunities, acquire new clients, and strengthen the firm's competitive position.The Director will lead the alignment of sales and marketing initiatives to support the firm's consulting services across municipal government, economic development organizations, anchor institutions, government agencies, and middle-market businesses. The position requires a combination of strategic sales leadership, marketing expertise, relationship development, and an understanding of professional services and public-sector markets.

Key Responsibilities

Sales Strategy and Revenue Development

• Develop and execute annual and quarterly sales strategies aligned with corporate growth objectives.
• Establish revenue targets, sales forecasts, and measurable performance benchmarks.
• Identify new markets, prospective clients, and opportunities for service expansion.
• Lead client acquisition strategies and cultivate relationships with municipal, institutional, and private-sector decision-makers.
• Oversee the sales pipeline, lead qualification, opportunity tracking, and contract development.
• Monitor market conditions and competitive activity to identify revenue opportunities.

Marketing Strategy and Brand Management

• Develop and implement an integrated marketing strategy that supports the firm's business development objectives.
• Maintain consistent brand positioning, messaging, and visual identity across marketing channels.
• Direct the development of marketing materials, corporate presentations, capability statements, service descriptions, and thought-leadership content.
• Oversee digital marketing activities, including the firm's website, social media platforms, email campaigns, and online presence.
• Position Insight Strategist as a credible consulting resource in community economics, municipal performance, economic development, and organizational strategy.
• Coordinate marketing campaigns that communicate the firm's expertise and distinguish its services within target markets.

Business Development and Market Expansion

• Identify and pursue business opportunities across municipal government, economic development, higher education, healthcare, and middle-market business sectors.
• Build strategic relationships with elected officials, municipal executives, economic development professionals, institutional leaders, and business owners.
• Establish referral networks, strategic partnerships, and professional alliances.
• Represent the firm at conferences, industry events, networking functions, and client meetings.
• Integrate marketing initiatives with business development activities to convert visibility and engagement into qualified leads.
• Coordinate outreach through LinkedIn and the Community Commerce Connection Podcast.

Client Relationship and Account Development

• Establish and maintain relationships with prospective and existing clients.
• Lead client discovery meetings, presentations, and business development discussions.
• Identify client needs and coordinate appropriate consulting solutions with technical leadership.
• Support proposal development, pricing strategies, negotiations, and contract execution.
• Develop client retention and relationship‑expansion strategies.
• Ensure sales and marketing activities reflect the firm's standards of professionalism, integrity, and client service.

Digital Communications and Thought Leadership

• Oversee the firm's social media and digital communications strategy, with LinkedIn as a primary professional engagement platform.
• Direct the development and distribution of research briefs, white papers, articles, case studies, and other thought‑leadership materials.
• Coordinate promotional and audience‑development activities for the Community Commerce Connection Podcast.
• Monitor digital engagement, website traffic, audience growth, and marketing‑generated leads.
• Ensure communications consistently reflect the firm's mission, service capabilities, and market positioning.

Proposal and Procurement Coordination

• Monitor Requests for Proposals (RFPs), Requests for Qualifications (RFQs), and other procurement opportunities.
• Coordinate with the Managing Director and technical professionals to develop competitive proposals.
• Oversee marketing and presentation components of proposals and capability statements.
• Support pricing, scope development, and contract negotiations.
• Maintain records of submissions, awards, and unsuccessful opportunities to inform future business development strategies.

Performance Management and Reporting

• Manage sales and marketing performance through appropriate CRM, analytics, and reporting platforms.
• Establish measurable objectives for lead generation, client acquisition, revenue, brand visibility, and audience engagement.
• Prepare monthly performance reports and quarterly strategic assessments.
• Evaluate marketing return on investment, sales conversion rates, and campaign effectiveness.
• Recommend adjustments to sales and marketing strategies based on performance data and market intelligence.

Qualifications and Experience

• Master's degree in Marketing, Business Administration, Communications, Economics, or a related field required; master's degree preferred.
• Five to seven years of progressive experience in sales, marketing, business development, or professional services.
• Demonstrated success in revenue generation, client acquisition, and marketing strategy.
• Experience managing digital marketing, brand development, and professional communications.
• Familiarity with government procurement, consulting services, or institutional business development preferred.
• Strong leadership, negotiation, writing, presentation, and relationship‑management skills.
• Ability to translate technical consulting services into compelling market‑facing messages.

Technical Competencies

• Customer relationship management platforms, particularly Pipedrive.
• LinkedIn, Facebook, and other professional and social media platforms.
• Digital marketing, email marketing, and campaign management tools.
• Website content management and analytics.
• Microsoft Office and Google Workspace.
• Canva, Adobe Creative Suite, or comparable design tools.
• Sales forecasting, market research, and competitive analysis.
• Proposal development and government procurement processes.

Key Performance Indicators (KPIs)

• Revenue generation – Contract revenue against established targets
• Client acquisition – Number and value of new client contracts
• Lead generation – Qualified leads generated through sales and marketing
• Pipeline development – Total value of qualified sales opportunities
• Proposal performance – Submission volume and award conversion rate
• Brand visibility – Audience growth, website traffic, and market engagement
• Digital marketing – Reach, engagement, and marketing‑generated inquiries
• Thought leadership – Publication and distribution of professional content
• Client retention – Repeat engagements and expanded client relationships
• Marketing effectiveness – Campaign performance and return on investment

Core Competencies

• Strategic sales and marketing leadership.
• Revenue development and market expansion.
• Brand positioning and corporate communications.
• Consultative selling and relationship management.
• Digital marketing and audience development.
• Negotiation and contract development.
• Market research and competitive intelligence.
• Performance measurement and accountability.
• Professional writing and executive communication.