Strategic Growth & BD Architect

MikeWorldWide; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

MikeWorldWide in New York seeks a strategic business development professional with experience in professional services, communications agencies, or management consulting to drive proactive growth initiatives.

You will partner with BD leadership to shape outbound campaigns, identify priority prospects, and collaborate with practice experts to develop content and insights that fuel client conversations and pipeline.

Qualifications

• 5+ years in business development, growth strategy, CRM, or related strategic role in professional services or consultative B2B.
• Experience developing proactive business development strategies and integrated outbound campaigns.
• Experience partnering with senior executives and subject matter experts to develop market-facing content.
• Strong understanding of CRM, audience segmentation, and campaign planning.
• Hands-on experience with HubSpot CRM; Apollo or similar prospecting platforms preferred.
• Excellent communication, organizational, and project management skills.

Responsibilities

• Partner with leadership to develop account penetration and market engagement strategies.
• Identify opportunities leveraging thought leadership, events, awards, and other marketing initiatives to support proactive business development.
• Serve as thought partner to practice leaders and subject matter experts, helping identify and develop content, insights, and messaging for targeted outreach.
• Develop integrated business development campaigns, including audience strategy, messaging, calls-to-action, and follow-up approach.
• Build and segment target audiences using HubSpot, Apollo, and other data sources.
• Manage campaign planning and execution, including CRM management, audience development, email campaign deployment, and follow-up sequences.
• Monitor campaign performance and provide recommendations to optimize engagement, meeting generation, and pipeline development.

Skills

Strategic business development

CRM strategy

Campaign planning

Audience segmentation

Communication

Tools

HubSpot CRM

Apollo

Job description

MikeWorldWide in New York seeks a strategic business development professional with experience in professional services, communications agencies, or management consulting to drive proactive growth initiatives.

You will partner with BD leadership to shape outbound campaigns, identify priority prospects, and collaborate with practice experts to develop content and insights that fuel client conversations and pipeline.