Business Development Strategist

MikeWorldWide; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

MikeWorldWide in New York seeks a strategic business development professional with experience in professional services, communications agencies, or management consulting to drive proactive growth initiatives.

You will partner with BD leadership to shape outbound campaigns, identify priority prospects, and collaborate with practice experts to develop content and insights that fuel client conversations and pipeline.

Qualifications

• 5+ years in business development, growth strategy, CRM, or related strategic role in professional services or consultative B2B.
• Experience developing proactive business development strategies and integrated outbound campaigns.
• Experience partnering with senior executives and subject matter experts to develop market-facing content.
• Strong understanding of CRM, audience segmentation, and campaign planning.
• Hands-on experience with HubSpot CRM; Apollo or similar prospecting platforms preferred.
• Excellent communication, organizational, and project management skills.

Responsibilities

• Partner with leadership to develop account penetration and market engagement strategies.
• Identify opportunities leveraging thought leadership, events, awards, and other marketing initiatives to support proactive business development.
• Serve as thought partner to practice leaders and subject matter experts, helping identify and develop content, insights, and messaging for targeted outreach.
• Develop integrated business development campaigns, including audience strategy, messaging, calls-to-action, and follow-up approach.
• Build and segment target audiences using HubSpot, Apollo, and other data sources.
• Manage campaign planning and execution, including CRM management, audience development, email campaign deployment, and follow-up sequences.
• Monitor campaign performance and provide recommendations to optimize engagement, meeting generation, and pipeline development.

Skills

Strategic business development

CRM strategy

Campaign planning

Audience segmentation

Communication

Tools

HubSpot CRM

Apollo

Job description

We're seeking a strategic business development professional with experience in professional services, communications agencies, or management consulting to help drive proactive growth initiatives. Working closely with business development leadership and practice experts, this individual will identify opportunities to engage priority prospects, develop targeted outbound campaigns, and serve as a thought partner to subject matter experts to shape the content and insights needed to generate meaningful client conversations.

Responsibilities:

• Partner with business development leadership to develop account penetration and market engagement strategies aligned with agency growth priorities.
• Identify opportunities to leverage thought leadership, executive visibility, research, events, awards, and other marketing initiatives to support proactive business development.
• Serve as a thought partner to practice leaders and subject matter experts, helping identify and develop the content, insights, and messaging needed to support targeted outreach.
• Develop integrated business development campaigns, including audience strategy, messaging, calls-to-action, and follow-up approach.
• Build and segment target audiences using HubSpot, Apollo, and other data sources.
• Manage campaign planning and execution, including CRM management, audience development, email campaign deployment, and follow-up sequences.
• Monitor campaign performance and provide recommendations to optimize engagement, meeting generation, and pipeline development.

Qualifications:

• 5+ years of experience in business development, growth strategy, CRM, account-based marketing, or a related strategic role within a professional services organization, communications agency, management consulting firm, or similar consultative B2B environment.
• Demonstrated experience developing proactive business development strategies and integrated outbound campaigns.
• Experience partnering with senior executives and subject matter experts to develop market-facing content and thought leadership.
• Strong understanding of CRM strategy, audience segmentation, and campaign planning.
• Hands‑on experience with HubSpot CRM; experience with Apollo or similar prospecting platforms is preferred.
• Excellent communication, organizational, and project management skills, with the ability to manage multiple initiatives and stakeholders.

We believe in flexibility and have the structure to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees' experience during every phase of their careers. Forged in the spirit of flexibility and growth, it's about the freedom to live your best life, both personally and professionally, and embodies the culture of caring that we cultivate at MikeWorldWide.

Highlights Include:

• Unlimited PTO
• Pre-PTO
• Mental Health Awareness Days
• Friday Freeze
• Summer Fridays
• Professional Trainings and Workshops
• Phone and Mental Health/Wellness Stipend
• Offices are closed between Christmas Eve and New Year's Day

Our Values:

At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.

• Passion: We have a real passion for what we do. It's why we get up every day and it's what drives us to work harder, care more and execute flawlessly.
• Inclusivity: We're inclusive - for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
• Empathy: Our authentic empathy gives us a sense of understanding which transforms our work, enhances our ability to deliver for clients and elevates us from colleagues to family
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks and do what's right - for our clients, our agency and each other
• Initiative: We have a spirited initiative - we're fast, focused and fearless. It's that confidence and pride in our ability to deliver exceptional work for exceptional clients.

Our Philosophy:

At MikeWorldWide, we are built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family.

We're an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, take the risks worth taking, and to do the work worth caring about. Most importantly, it lets us do what's right for our employees, our families and friends, and, of course, our clients.

Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved because their success is ours. And so, for them, we create work that people care about because now, more than ever, CARING COUNTS.

We celebrate diversity in our employees and partners, and we're committed to building a safe and inclusive workplace environment where we all can feel comfortable and thrive while we bring our best ideas to life. We're proud to be an equal opportunity employer, and we encourage future MWW families from traditionally underrepresented and underserved communities to apply.