Strategic Group Marketing Director Auto Retail ROI Leader

Crowley-Car-Company-; Escondido (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401k

Paid time off

Employee discounts

Job summary

Crowley-Car-Company- in Southern California seeks an experienced Group Marketing Director to lead the marketing strategy across four dealerships representing Ford, Lexus, Cadillac, GMC and Kia. This role demands strategic, analytical leadership, not just campaign management, reporting to the VP of Operations.

You will work with four General Managers to shape store-level and group-wide marketing, drive lead generation, CRM data strategy, and vendor management, while exploring AI and emerging tech

Qualifications

• Significant marketing leadership experience, preferably within automotive retail or multi-location dealerships.
• Strong understanding of dealership digital marketing, CRM/database marketing, websites, lead generation and reputation management.
• Experience managing significant marketing budgets and evaluating ROI.
• Experience managing agencies, vendors and technology providers.
• Familiarity with automotive CRM, DMS, digital retailing and lead-management environments.
• Bachelor’s degree in marketing or related field preferred, although significant relevant experience may substitute for formal education.

Responsibilities

• Develop and oversee group-wide marketing strategy and performance.
• Manage marketing spend and measure ROI.
• Improve digital advertising and website performance.
• Lead generation and funnel analysis.
• CRM and customer database strategy.
• OEM and co-op program management.
• Reputation, social media, and brand management.
• Vendor and marketing technology oversight.
• Leverage AI and emerging technologies.

Skills

Marketing leadership

Digital marketing

CRM/database marketing

Lead generation

Education

Bachelor’s degree in marketing or related field

Tools

CRM systems

Marketing automation

Job description

Crowley-Car-Company- in Southern California seeks an experienced Group Marketing Director to lead the marketing strategy across four dealerships representing Ford, Lexus, Cadillac, GMC and Kia. This role demands strategic, analytical leadership, not just campaign management, reporting to the VP of Operations.

You will work with four General Managers to shape store-level and group-wide marketing, drive lead generation, CRM data strategy, and vendor management, while exploring AI and emerging tech