Auto Retail Digital Marketing Manager — Multi‑Rooftop Growth

ZT Automotive Group; Houston (TX); On-site; USD 120,000 - 170,000; Full time

Job summary

ZT Automotive Group seeks a senior Digital Marketing leader to own performance across its dealership portfolio in Houston. You will define strategy, manage agencies and tech vendors, and ensure traffic, leads and cost efficiency feed sales and service at every rooftop.

You will drive website performance, conversion and digital retailing, coordinate CRM campaigns, and oversee OEM compliance. Strong analytics, multi-location experience and leadership are essential for success.

Qualifications

• Bachelor's degree in marketing, advertising, communications, business or a related field.
• 5+ years in digital or performance marketing with ownership of strategy and budget.
• Automotive retail or high-volume lead gen experience preferred; multi-location experience required.
• Proven ability to manage external agencies and vendors with accountability for results.
• Hands-on experience with Google Ads and Meta Ads Manager, including interpreting account structure and diagnosing performance.
• Working knowledge of GA4, Google Search Console and tag management.
• CRM experience including campaign build, segmentation and reporting.
• Prior leadership or mentoring experience.
• Advanced spreadsheet skills for budget, invoice and lead reconciliation.
• Clear written communication and documenting decisions with partners.

Responsibilities

• Own digital marketing performance across the group's dealership portfolio, setting strategy and managing agencies and technology vendors.
• Oversee budget allocation by store and channel; adjust as needed to meet lead targets and cost efficiency.
• Drive website performance, conversion and digital retailing to ensure a seamless online-to-store handoff.
• Lead CRM and email campaigns with audience segmentation and performance reporting.
• Maintain tagging, measurement infrastructure and reconcile lead counts across tools and platforms.
• Manage SEO, reviews, local business profiles and OEM compliance programs.
• Provide monthly performance reporting by store and channel for leadership review.

Skills

Strategic digital marketing

Budget management

Agency/vendor management

Cross-store marketing

Google Ads

Meta Ads Manager

GA4 & analytics

CRM campaigns

Leadership & mentoring

Education

Bachelor's degree in marketing, advertising, communications, business or related field

Tools

CDK

Reynolds

VinSolutions

eLead

DriveCentric

GA4

Google Tag Manager

Google Search Console

Google Ads

Meta Ads Manager

Job description

ZT Automotive Group seeks a senior Digital Marketing leader to own performance across its dealership portfolio in Houston. You will define strategy, manage agencies and tech vendors, and ensure traffic, leads and cost efficiency feed sales and service at every rooftop.

You will drive website performance, conversion and digital retailing, coordinate CRM campaigns, and oversee OEM compliance. Strong analytics, multi-location experience and leadership are essential for success.