Group Marketing Director

Crowley Car Company; Escondido (CA); On-site; USD 150,000 - 200,000; Full time

Benefits offered by this job

Health insurance

401k

Paid time off

Employee discounts

Job summary

Crowley Car Company, a Southern California automotive dealership group representing Ford, Lexus, Cadillac, GMC and Kia, seeks a Group Marketing Director to lead the marketing strategy and performance across four dealerships.

The role requires strategic leadership, analytical thinking, and the ability to translate marketing investment into leads, customers, sales and profitability; report to VP of Operations and collaborate with four General Managers.

Qualifications

• Significant marketing leadership experience in automotive retail
• Strong understanding of dealership digital marketing and CRM
• Experience managing large marketing budgets and ROI
• Bachelor’s degree preferred, relevant experience may substitute

Responsibilities

• Develop and evaluate store-level marketing strategies
• Lead group-wide digital marketing and vendor management
• Analyze performance and adjust marketing spend
• Drive lead generation and funnel optimization
• Oversee reputation, social media, and brand

Skills

Marketing leadership

ROI analysis

Digital advertising

CRM marketing

Vendor management

Data-driven decisions

Strategic planning

Brand management

Team leadership

Education

Bachelor’s degree in marketing, business, or related field

Tools

CRM systems

DMS

OEM co-op platforms

Job description

We are an established Southern California automotive dealership group representing Ford, Lexus, Cadillac, GMC and Kia. We are seeking an experienced Group Marketing Director to lead the marketing strategy and performance of our four dealerships.

This is not simply an advertising or campaign-management position.

We are looking for a strategic, analytical marketing leader who understands how marketing investment translates into leads, customers, sales, service retention and ultimately profitability. The position reports directly to the VP of Operations.

The Group Marketing Director will work closely with each dealership's General Manager to develop and evaluate store-level marketing strategies while providing group-wide leadership in digital marketing, customer data, vendor management, lead generation and marketing technology. The Marketing Director will work closely with four General Managers and have authority to analyze performance and recommend changes to marketing strategies, vendors and spending.

As our group’s Marketing Director, you will be responsible for:

• Marketing strategy and performance
• Marketing spend and ROI
• Digital advertising and website performance
• Lead generation and funnel analysis
• CRM and customer database strategy
• OEM and co-op programs
• Reputation, social media, and brand
• Vendor and marketing technology management
• AI and emerging technologies

Compensation & Benefits

Target Total Compensation including performance bonus: $150,000-$200,000, depending on experience and performance

• We offer a full health insurance package to include medical, dental, vision, FSA, and life insurance.
• We also offer 401k, paid time off, and employee discounts!

Experience & Qualifications

• Significant marketing leadership experience, preferably within automotive retail or a multi-location dealership organization.
• Strong understanding of dealership digital marketing, CRM/database marketing, websites, lead generation and reputation management.
• Experience managing significant marketing budgets and evaluating ROI.
• Experience managing agencies, vendors and technology providers.
• Familiarity with automotive CRM, DMS, digital retailing and lead-management environments.
• Experience working with OEM marketing and co-op programs.
• Bachelor’s degree in marketing, business, or a related field is preferred, although significant relevant experience may substitute for formal education.

Why Join Us?

This is an opportunity to build and lead the marketing strategy for an established Southern California automotive group representing five major brands. We are looking for someone who wants more than responsibility for advertising. We want a marketing leader who can help us answer the more important questions:

Where should we invest? What is producing results? What isn't? How can we better use our customer data? Where are we losing opportunities? And what should we do differently?

If you are a marketing leader who combines strategic thinking, financial discipline, analytical ability and the confidence to turn data into action, we would like to hear from you.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.