Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager

Verizon; Basking Ridge (NJ); Hybrid; USD 140,000 - 200,000; Full time

Job summary

Verizon is seeking a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager in a hybrid role. You will lead 1:1 account-based and deal-based marketing strategy, partnering with sales and account teams to win key opportunities.

You’ll craft sophisticated go-to-market plans, perform deep account discovery, and drive AI-enabled personalization across the Verizon MarTech stack. Strong communication with senior leadership and a track record in ABM/DBM required.

Qualifications

• Bachelor’s degree or 4+ years of work experience.
• 6+ years of relevant experience in Enterprise/Public Sector B2B marketing.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns and reporting to senior leadership.
• Experience building executive-level decks with concise storytelling.

Responsibilities

• As the strategic engine, deliver 1:1 ABM and DBM strategy and program development for key Verizon Business accounts.
• Partner with Verizon sellers and account teams to define approaches and drive targeted wins.
• Define ABM/DBM approach using account criteria and deep account discovery.
• Develop strategies to influence buying committees and accelerate opportunities.
• Own and craft ABM and DBM strategic marketing plans meeting targets.
• Design activation programs mapped to the buyer journey and personas.
• Leverage AI tools and the Verizon MarTech stack for personalization.
• Report progress to peers and senior leadership via dashboards.

Skills

ABM/DBM strategy

ABM/DBM experience

Marketing programs & campaigns

Executive storytelling

Deal-Based Marketing (DBM) experience

6+ years experience

Enterprise/Public Sector B2B marketing

AI-driven insights

Education

Bachelor’s degree

Job description

Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager

• Basking Ridge, New Jersey /
• Irving, Texas /
• Cary, North Carolina /
• New York, New York /
• Temple Terrace, Florida

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing…

As a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager, you’ll be the strategic engine delivering 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts within the Verizon Business segment. You will act as a highly specialized individual contributor, partnering closely with Verizon sellers and account teams to define the right approach to deliver on account objectives and drive targeted wins.

Your efforts will directly support Sales account managers, delivering on Reputation, Relationship, Revenue (Pipeline) and Retention KPIs. You will be responsible for defining our ABM/DBM approach by applying defensible account selection criteria, conducting deep account discovery for identified accounts, and developing sophisticated strategies to influence key members of buying committees. Success means using deep insights and AI-driven tools to uncover account intelligence, identify new contacts, create new opportunities, secure new meetings, move opportunities through the funnel faster, and improve the win rate for the accounts in our ABM and DBM programs.

Owning and crafting well-composed ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet agreed-upon business targets.

Conducting deep account discovery to understand Enterprise and Public Sector organizations, how they buy technology products, and the key motivators of their buying committee members.

Working closely and collaboratively with Enterprise and Public Sector Sales leadership and account owners to drive shared accountability in the success of ABM and DBM programs.

Designing activation programs for targeted ABM/DBM accounts and building or sourcing assets mapped to the customer/buyer journey and aligned with specific personas to help sales identify and accelerate opportunities.

Leveraging AI tools and the full Verizon MarTech stack to deliver advanced relevance and personalization for all ABM and DBM assets.

Ensuring all projects are aligned with established strategy, managing timelines and remaining actively aware of program details and deliverable statuses at all times.

Reporting out to peers and senior leadership on the progress and impact of ABM and DBM initiatives via a regularly-maintained dashboard.

What we’re looking for…

You are a strategic marketer who understands the intricacies of B2B technology sales for Enterprise and Public Sector organizations. You know how to map out a complex buying committee and design personalized, multi-touch campaigns that resonate with multiple stakeholders. You are comfortable working shoulder-to-shoulder with sales teams and leveraging the latest technologies to gain an edge.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Enterprise and/or Public Sector B2B marketing experience.
• Experience with Account-Based Marketing (ABM).
• Experience creating and executing marketing programs and campaigns, and reporting results to senior leadership.
• Experience building presentation decks that are clear and concise, with a focus on executive design and succinct storytelling.

Even better if you have one or more of the following:

• Deal-Based Marketing (DBM) experience.
• Ability to analyze results, identify gaps, and successfully pivot strategies to deliver outcomes.
• Ability to build executive-level relationships and drive complex initiatives across matrixed teams.
• Strong understanding of Verizon Business wireless and wireline products.
• Deep familiarity with Enterprise and Public Sector buying motions, including how to identify, map, and influence key buying committee members across numerous industries and verticals.
• Proficiency with AI tools and modern marketing technology stacks to drive personalization and deep account discovery.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing…

As a Global Enterprise and Public Sector ABM/DBM Marketing Senior Manager, you’ll be the strategic engine delivering 1:1 Account-Based Marketing (ABM) and Deal-Based Marketing (DBM) strategy and program development for key accounts within the Verizon Business segment. You will act as a highly specialized individual contributor, partnering closely with Verizon sellers and account teams to define the right approach to deliver on account objectives and drive targeted wins.

Your efforts will directly support Sales account managers, delivering on Reputation, Relationship, Revenue (Pipeline) and Retention KPIs. You will be responsible for defining our ABM/DBM approach by applying defensible account selection criteria, conducting deep account discovery for identified accounts, and developing sophisticated strategies to influence key members of buying committees. Success means using deep insights and AI-driven tools to uncover account intelligence, identify new contacts, create new opportunities, secure new meetings, move opportunities through the funnel faster, and improve the win rate for the accounts in our ABM and DBM programs.

• Owning and crafting well-composed ABM and DBM strategic marketing plans, driving accountability for delivering programs that meet agreed-upon business targets.

• Conducting deep account discovery to understand Enterprise and Public Sector organizations, how they buy technology products, and the key motivators of their buying committee members.

• Working closely and collaboratively with Enterprise and Public Sector Sales leadership and account owners to drive shared accountability in the success of ABM and DBM programs.

• Designing activation programs for targeted ABM/DBM accounts and building or sourcing assets mapped to the customer/buyer journey and aligned with specific personas to help sales identify and accelerate opportunities.

• Leveraging AI tools and the full Verizon MarTech stack to deliver advanced relevance and personalization for all ABM and DBM assets.

• Ensuring all projects are aligned with established strategy, managing timelines and remaining actively aware of program details and deliverable statuses at all times.

• Reporting out to peers and senior leadership on the progress and impact of ABM and DBM initiatives via a regularly-maintained dashboard.

What we’re looking for…

You are a strategic marketer who understands the intricacies of B2B technology sales for Enterprise and Public Sector organizations. You know how to map out a complex buying committee and design personalized, multi-touch campaigns that resonate with multiple stakeholders. You are comfortable working shoulder-to- shoulder with sales teams and leveraging the latest technologies to gain an edge.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military