Strategic Gaming Social Media Lead | Hybrid

Activision; Santa Monica (CA); Hybrid; USD 37,000 - 69,000; Full time

Job summary

Activision seeks a Social Media Manager to own end-to-end social strategy across platforms, driving engagement and growth for multiple game properties. The role partners with Publishing, Brand, and Creative teams to craft high-impact campaigns and live-ops moments.

You will manage external agencies and internal creatives, translating game narratives into platform-native storytelling while staying aligned with franchise milestones. On-site in Santa Monica with hybrid work options.

Qualifications

• 5+ years of social media experience within gaming, entertainment, or consumer brands, agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills – able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Responsibilities

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate with internal creative teams to ensure social content reflects game essence and player community.
• Translate game vision and player insights into platform-native social storytelling.
• Identify upcoming moments, content beats, and features to drive engagement.
• Develop reporting, insights, and KPI tracking using tools and platform analytics.
• Translate analytics into actionable recommendations to improve performance and growth.
• Refine best practices for social channels and localize strategies for regions.
• Drive complex multi-title social activations with deadlines and budgets.
• Identify cultural moments, platform trends, influencer opportunities, and real-time conversations.

Skills

5+ years social media experience

Lead social strategy

Manage multiple agencies

Gaming culture knowledge

Creative briefs

Organizational PM skills

Analytics & tools

Strong communication

Education

Bachelor's degree in marketing/communications/journalism

Tools

Analytics tools

Job description

Activision seeks a Social Media Manager to own end-to-end social strategy across platforms, driving engagement and growth for multiple game properties. The role partners with Publishing, Brand, and Creative teams to craft high-impact campaigns and live-ops moments.

You will manage external agencies and internal creatives, translating game narratives into platform-native storytelling while staying aligned with franchise milestones. On-site in Santa Monica with hybrid work options.