Social Media Manager

Activision; Santa Monica (CA); Hybrid; USD 37,000 - 69,000; Full time

Job summary

Activision seeks a Social Media Manager to own end-to-end social strategy across platforms, driving engagement and growth for multiple game properties. The role partners with Publishing, Brand, and Creative teams to craft high-impact campaigns and live-ops moments.

You will manage external agencies and internal creatives, translating game narratives into platform-native storytelling while staying aligned with franchise milestones. On-site in Santa Monica with hybrid work options.

Qualifications

• 5+ years of social media experience within gaming, entertainment, or consumer brands, agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills – able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Responsibilities

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate with internal creative teams to ensure social content reflects game essence and player community.
• Translate game vision and player insights into platform-native social storytelling.
• Identify upcoming moments, content beats, and features to drive engagement.
• Develop reporting, insights, and KPI tracking using tools and platform analytics.
• Translate analytics into actionable recommendations to improve performance and growth.
• Refine best practices for social channels and localize strategies for regions.
• Drive complex multi-title social activations with deadlines and budgets.
• Identify cultural moments, platform trends, influencer opportunities, and real-time conversations.

Skills

5+ years social media experience

Lead social strategy

Manage multiple agencies

Gaming culture knowledge

Creative briefs

Organizational PM skills

Analytics & tools

Strong communication

Education

Bachelor's degree in marketing/communications/journalism

Tools

Analytics tools

Job description

Job Title

Social Media Manager

Requisition ID

R028013

Job Description

Job Title: Social Media Manager

Reporting To: VP, Public Relations and Communications

Department: Communications

Location: Santa Monica, CA

Your Mission

We are seeking a high-energy, strategic Social Media Manager with deep experience in the video game and/or entertainment industries. This role will drive and execute the social media vision and strategy across multiple game properties while managing a network of external social media agencies and internal creative partners. This is a high-impact, hands‑on role for a self‑starter who thrives in fast-moving environments, pushes creative boundaries, and can independently develop and scale world-class social programs. This is an onsite role located in Santa Monica, CA.

This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

What You Bring To The Table

• You are a high-energy, proactive self-starter who delivers results and drives initiatives across teams.
• You are passionate about video games, gaming communities, and how social media shapes player experiences.
• You are a creative thinker excited to push boundaries and experiment with new formats.
• You are highly collaborative, but comfortable driving initiatives without needing constant direction.

What You Will Do

• Develop and own the end‑to‑end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long‑term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with major company and franchise milestones.
• Develop creative strategy for high‑impact campaigns, announcements, trailers, character reveals, and live‑ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high‑quality production and execution across all platforms.
• Produce best‑in‑class social content that is innovative, platform‑native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.
• Translate game vision, narrative themes, and player insights into compelling, platform‑native social storytelling that resonates with core players while also attracting a broader, more diverse audience.
• Partner with developers and creative stakeholders to proactively identify upcoming moments, content beats, and features that can drive excitement, community conversations, and long‑term engagement.
• Develop reporting, insights, and KPI tracking using tools, native platform analytics, and additional reporting suites.
• Translate analytics into actionable recommendations that improve performance, content quality, and audience growth.
• Continually refine best practices for social channels and partner with regional teams to localize and optimize strategies.
• Drive complex, multi-title social activations, ensuring flawless execution against deadlines, budgets, and creative standards.
• Identify cultural moments, platform trends, influencer opportunities, and real‑time conversations relevant to the company and our franchises.

Minimum Requirements

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands—either agency-side or in‑house.
• Experience leading social strategy and executing large‑scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross‑functional partners.
• Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills – able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Extra Points

• Experience managing social media programs for large-scale brands within complex stakeholder environments.
• Demonstrated ability with delivering first-to-market, culturally relevant social activations.
• Experience working closely with game developers, publishing teams, community teams, or esports organizations.

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers -- like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® -- our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world‑class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Our World

At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®.

As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences.

We’re not just looking back at our decades‑long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

Requirements

We provide a suite of benefits that promote physical, emotional and financial well‑being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&DD insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full‑time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $27.42 - $50.72 Hourly. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.