Global Social Media Strategist: Launches & Communities

Aquent (United States); Redmond (WA); On-site; USD 65,000 - 95,000; Full time

Job summary

Aquent partners with a leading global entertainment company to shape how a beloved game connects with fans. As Social Media Strategist, you will drive launches, partnerships, and fan moments across global channels, turning marketing vision into platform-native experiences that engage players and communities.

You will translate briefs into social objectives, manage campaigns, and collaborate with creative, production, and analytics teams to deliver compelling content and data-driven improvements

Qualifications

• Bachelor’s degree or equivalent practical experience in a related field.
• Experience supporting social media campaigns or content programs for a brand, agency, entertainment property, creator, or organization.
• Proven ability to manage multiple projects, deadlines, stakeholders, and deliverables in a fast-paced environment.
• Strong creative instincts with the ability to articulate why content succeeds or fails.
• Excellent collaborative skills with cross-functional teams including creative, production, marketing, communications.

Responsibilities

• Develop and execute social strategy for product launches, game updates, partnerships, events, and evergreen initiatives.
• Translate campaign goals and briefs into social objectives, audiences, messaging, channel strategies, and content plans.
• Independently manage smaller campaigns and support larger franchise moments with senior leads and marketing collaborators.
• Brainstorm social-first ideas and craft briefs with defined concepts, audiences, platforms, formats, and execution plans.
• Guide content development with creative teams from concept through final asset delivery.
• Adapt larger campaign ideas into tailored executions for platforms like TikTok, Instagram, YouTube, X, and Facebook.
• Maintain campaign timelines, content plans, briefs, approvals, assets, copy, and links.
• Collaborate with community teams to identify opportunities for reactive content extensions.
• Work with analytics partners to evaluate performance and implement data-driven improvements.

Skills

Social strategy

Campaign management

Content planning

Cross-functional collaboration

Analytics

Education

Bachelor's degree in Business/Marketing/Communications

Job description

Aquent partners with a leading global entertainment company to shape how a beloved game connects with fans. As Social Media Strategist, you will drive launches, partnerships, and fan moments across global channels, turning marketing vision into platform-native experiences that engage players and communities.

You will translate briefs into social objectives, manage campaigns, and collaborate with creative, production, and analytics teams to deliver compelling content and data-driven improvements