Social Media Manager

ACTIVISION PUBLISHING, INC.; Santa Monica (CA); Hybrid; USD 41,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

HSA/HRA

Dependent care

Life/AD&D insurance

Disability insurance

401(k) match

Tuition reimbursement

Donation matching

Paid holidays

Paid vacation

Sick time

Floating holidays

Parental leave

Mental health programs

Wellbeing programs

Free games

Job summary

Activision Publishing, Inc. in Santa Monica, CA, seeks a Social Media Manager to own end-to-end strategy across platforms (X, Instagram, TikTok, YouTube, Twitch, Reddit) with a hybrid onsite/remote model.

You will partner with Publishing, Brand, Communications, Community, Creative, and Product teams to translate game vision into platform-native storytelling that engages core players and broader audiences.

Qualifications

• 5+ years of social media experience in gaming or related brands.
• Experience leading social strategy and large-scale programs.
• Experience managing multiple agencies and cross-functional partners.
• Strong understanding of gaming culture and platforms.
• Proven ability to develop compelling creative briefs.
• Strong organizational and project management skills.
• Analytical skills with familiarity using analytics tools.
• Strong communication skills across levels.

Responsibilities

• Develop and own end-to-end social media strategy across platforms.
• Build long-term social strategies for discovery, engagement, and growth.
• Partner with Publishing, Brand, Communications, Community, and Product teams.
• Develop creative strategy for high-impact campaigns and reveals.
• Guide internal and external teams to ensure quality production.
• Produce best-in-class, platform-native social content.
• Serve as social media contact across teams for calendars and messaging.
• Organize and maintain global editorial calendars.
• Collaborate with internal teams to reflect game essence in content.
• Translate game vision into platform-native storytelling.
• Identify moments and opportunities to drive engagement.
• Develop reporting and KPI tracking using analytics tools.
• Translate analytics into actionable recommendations.
• Refine best practices and localize strategies with regional teams.
• Drive multi-title social activations against deadlines and budgets.
• Identify cultural moments and influencer opportunities.

Skills

Social media experience

Lead social strategy

Agency management

Gaming culture

Creative briefs

Project management

Analytics

Communication

Education

Bachelor's degree

Job description

Job Title: Social Media Manager

Department: Communications

Reporting To: VP, Public Relations and Communications

Location: Santa Monica, CA

This is an onsite role located in Santa Monica, CA. This role is anticipated to be assigned as a hybrid work model position, with some work on-site at an Activision Blizzard office and some work remote.

You are a high-energy, proactive self-starter who delivers results and drives initiatives across teams. You are passionate about video games, gaming communities, and how social media shapes player experiences. You are a creative thinker excited to push boundaries and experiment with new formats. You are highly collaborative, but comfortable driving initiatives without needing constant direction.

What you will do

• Develop and own the end-to-end social media strategy for Activision across platforms including X, Instagram, TikTok, YouTube, Twitch, Facebook, Reddit, and emerging channels.
• Build long-term social strategies that drive discovery, engagement, community growth, and cultural relevance across diverse gaming audiences.
• Partner with Publishing, Brand, Communications, Community, Creative, and Product teams and agencies to align social strategy and execution with major company and franchise milestones.
• Develop creative strategy for high-impact campaigns, announcements, trailers, character reveals, and live-ops moments as appropriate.
• Partner and guide internal and external creative teams to ensure consistent, high-quality production and execution across all platforms.
• Produce best-in-class social content that is innovative, platform-native, and reflective of gaming culture.
• Serve as the social media point of contact across teams, aligning stakeholders on priorities, calendars, and messaging across the company and game properties.
• Organize and maintain global editorial calendars, ensuring consistent cadence, coordination, and clarity.
• Collaborate closely with internal creative teams, including Publishing, Creative Services, Marketing, and game development teams, to ensure social content authentically represents the essence of each game, its world, characters, and player community.
• Translate game vision, narrative themes, and player insights into compelling, platform-native social storytelling that resonates with core players while also attracting a broader, more diverse audience.
• Partner with developers and creative stakeholders to proactively identify upcoming moments, content beats, and features that can drive excitement, community conversations, and long-term engagement.
• Develop reporting, insights, and KPI tracking using tools, native platform analytics, and additional reporting suites.
• Translate analytics into actionable recommendations that improve performance, content quality, and audience growth.
• Continually refine best practices for social channels and partner with regional teams to localize and optimize strategies.
• Drive complex, multi-title social activations, ensuring flawless execution against deadlines, budgets, and creative standards.
• Identify cultural moments, platform trends, influencer opportunities, and real-time conversations relevant to the company and our franchises.

Minimum Requirements

• 5+ years of social media experience within gaming, entertainment, or consumer digital brands—either agency-side or in-house.
• Experience leading social strategy and executing large-scale programs with minimal oversight.
• Experience managing multiple agencies, content studios, and cross-functional partners.
• Strong understanding of gaming culture, player communities, social platform ecosystems, and content formats.
• Proven ability to develop and present clear, compelling creative briefs that inspire innovative work.
• Strong organizational and project management skills with the ability to manage complex calendars, campaigns, and budgets.
• Analytical skills with familiarity using tools, native analytics, and other measurement platforms.
• Strong communication skills - able to influence at all levels and across functions.
• Bachelor's degree in marketing, communications, journalism, or equivalent experience.

Extra Points

• Experience managing social media programs for large-scale brands within complex stakeholder environments.
• Demonstrated ability with delivering first-to-market, culturally relevant social activations.
• Experience working closely with game developers, publishing teams, community teams, or esports organizations.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.

In the U.S., the standard base pay range for this role is $27.42 - $50.72 Hourly.

In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

We are committed to creating a diverse and inclusive environment.