Strategic Field Sales Director

W.C. Bradley Co.; United States; Remote; USD 120,000 - 190,000; Full time

Job summary

W.C. Bradley Co. is seeking an experienced sales leader to direct the sales team's overall work, establish growth objectives, and align with internal partners to meet revenue goals.

This role includes developing strategies across product channels and geographies and growing the brand. You will set and deliver sales goals and budgets, build a high-performing team, and provide leadership, coaching and performance reviews.

Qualifications

• Proven track record in leading sales teams
• Experience developing sales strategies across multiple channels
• Ability to translate strategy into actionable plans

Responsibilities

• Develop and deliver the strategic sales plan to include specific strategies for product channels and customers; identify and execute growth strategies to new channels and geographies.
• Establish and deliver sales goals to include margin and expense budgets; monitor performance against goals and adjust as appropriate.
• Develop and execute business development plans to drive distribution, merchandising, promotion and pricing; ensure alignment with established goals.
• Develop and maintain strong business relationships with key customers.
• Develop and maintain a high-performing sales team; foster an environment of teamwork and collaboration which supports the Company’s values and beliefs.
• Establish, maintain, and continuously improve sales team processes and procedures, including business planning and pricing; ensure sales team compliance.
• Conduct sales and performance analysis and provide detailed reports to senior management as appropriate.
• Attend and actively participate in trade and customer events.
• Maintain an up-to-date knowledge base and understanding of best-in-class sales practices.
• Oversee the Sales team's activities. Provide leadership, coaching, direction and growth opportunities to members of the department, performing those responsibilities in accordance with the established policies and applicable laws. Responsible for interviewing, hiring, planning, assigning or directing work, appraising performance

Skills

Sales leadership

Strategic planning

Team leadership

Business development

Customer relationships

Job description

W.C. Bradley Co. is seeking an experienced sales leader to direct the sales team's overall work, establish growth objectives, and align with internal partners to meet revenue goals.

This role includes developing strategies across product channels and geographies and growing the brand. You will set and deliver sales goals and budgets, build a high-performing team, and provide leadership, coaching and performance reviews.