Director, Field Sales USA

Char-Broil; United States; Remote; USD 180,000 - 260,000; Full time

Job summary

The W.C. Bradley Co. seeks a Director of Field Sales – USA to build and lead a national Field Sales organization, translating National Account strategies into exceptional retail execution.

This leader will set the operating model, priorities, and performance standards to drive measurable growth with key National Account customers. The role focuses on retail associate training, in-store merchandising and activation, and consumer events, partnering with National Accounts, Marketing, Product, and

Qualifications

• 10+ years of progressive sales or field leadership experience within consumer products.
• Proven experience leading geographically dispersed field teams.
• Strong retail merchandising, training, and field execution capabilities.
• Proven ability to translate customer strategies into store-level action.

Responsibilities

• Build, lead, and develop the U.S. Field Sales organization with clear structure and performance standards.
• Recruit and develop field leaders and sales professionals and build talent pipeline.
• Establish accountability culture and measurable results.
• Optimize resources across priority customers, markets, stores.
• Translate customer strategies into effective field execution with National Accounts.
• Develop customer-specific field plans to improve retail execution.
• Build relationships with retailer leadership at all levels.
• Provide actionable field intelligence to senior leadership.
• Establish scalable training, merchandising, and activation programs.
• Manage budget and resources aligned to priorities.

Skills

Leadership

Sales Strategy

Retail Experience

People Development

Education

Bachelor’s degree in Business/Marketing/Related

Job description

The Director of Field Sales – USA will build and lead a high-performing national Field Sales organization responsible for translating National Account strategies into exceptional execution at retail.

This leader will establish the team, operating model, priorities, and performance standards required to drive measurable growth across key National Account customers. The Field Sales organization will focus on three core areas:retail associate training, in-store merchandising and execution, and consumer activation events.

The Director will partner closely with National Accounts, Marketing, Product, and Operations to ensure field resources are deployed against the highest-value opportunities and deliver a consistent, differentiated retail experience.

Field Sales Leadership

• Build, lead, and develop the U.S. Field Sales organization, including organizational structure, territory coverage, operating standards, and performance expectations.
• Recruit and develop high-performing field leaders and sales professionals while building a strong pipeline of future talent.
• Establish a culture of accountability, customer focus, collaboration, and measurable results.
• Optimize field resources against priority customers, markets, stores, and growth opportunities.

National Account Execution

• Partner with National Account leadership to translate customer strategies, product launches, promotions, and growth initiatives into effective field execution.
• Develop customer-specific field plans that improve retail execution and drive sell-through.
• Build strong relationships with retailer leadership at the regional, district, store, and associate levels.
• Provide National Account and senior leadership with actionable field intelligence, including competitive activity, execution gaps, inventory issues, and marketplace opportunities.

Training, Merchandising & Consumer Activation

• Establish a scalable retail associate training strategy that strengthens product knowledge, brand advocacy, and selling confidence.
• Drive consistent execution of merchandising, displays, fixtures, POP, product launches, and promotional programs.
• Develop and lead consumer activation programs supporting key customers, markets, launches, and selling periods.
• Partner with Marketing and National Accounts to continuously elevate the brand and consumer experience at retail.

Performance & Business Management

• Establish KPIs and scorecards that connect field activity to business results, including sales performance, store coverage, associate training, merchandising compliance, and activation effectiveness.
• Use sales data, field intelligence, CRM, and business intelligence tools to identify opportunities and improve performance.
• Provide senior leadership with regular business reviews, insights, and recommendations.
• Develop and manage the Field Sales budget and ensure resources are deployed effectively against business priorities.

Qualifications

• 10+ years of progressive sales, field sales, retail, or commercial leadership experience within consumer products or a related industry.
• Proven experience leading and developing geographically dispersed field sales organizations.
• Strong experience supporting large National Account retail customers and translating customer strategies into store-level execution.
• Demonstrated expertise in retail merchandising, associate training, sales activation, and field execution.
• Proven ability to build teams, develop leaders, establish performance standards, and deliver measurable sales growth.
• Strong analytical, financial, communication, and executive presentation skills.
• Ability to build strong partnerships across customers and internal functions.
• Bachelor’s degree in Business, Marketing, Communications, or related discipline preferred.
• Significant U.S. travel and periodic weekend work required.

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an ... employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office