Strategic Field Marketing & Events Specialist

Insight Global; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Insight Global is seeking a Field Marketing Execution Strategist to join a major technology customer. This contract-to-hire role is hybrid with ~10% travel for events, coordinating with global and local programs to drive pipeline and revenue.

You will manage up to six workstreams, align with sales stakeholders, and execute multi-channel campaigns while leveraging Wrike and Salesforce for workflow and performance tracking.

Qualifications

• 3-5+ years of Marketing experience including inbound and demand generation
• Experience managing multi-channel and multi-product campaigns
• Analytical skills to evaluate campaign performance and pipeline metrics
• Familiarity with Wrike, Salesforce or similar WMS platforms
• Project management ability and independent work style
• Experience in enterprise-level environments with multiple workstreams
• Strong understanding of B2B sales cycles, demand generation and pipeline concepts
• Fluent English with strong written and verbal communication
• Bachelor’s degree in Marketing or Business or related field

Responsibilities

• Execute field marketing programs across assigned territory, coordinating with Sales and Market Planning
• Align with sales on objectives and expected marketing impact
• Build and execute plans to support pipeline and revenue goals
• Coordinate multiple campaigns and events using established systems (e.g., Wrike)
• Support BFSI industry with emphasis on digital transformation and cybersecurity
• Manage campaigns, strategy, research and advertising initiatives
• Maintain forecasts and analyze demand funnel performance
• Attend trade shows and events
• Run multi-channel marketing communications with Sales team

Skills

Marketing experience

Inbound marketing

Demand generation

Multi-channel campaigns

Campaign analytics

Independent work

Enterprise-level experience

B2B sales cycle

English fluency

Bachelor degree

Education

Bachelor’s degree (Marketing or Business)

Tools

Wrike

Salesforce

Job description

Insight Global is seeking a Field Marketing Execution Strategist to join a major technology customer. This contract-to-hire role is hybrid with ~10% travel for events, coordinating with global and local programs to drive pipeline and revenue.

You will manage up to six workstreams, align with sales stakeholders, and execute multi-channel campaigns while leveraging Wrike and Salesforce for workflow and performance tracking.