Strategic Field Marketing & Events Manager

Fieldguide; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation packages with

Unlimited PTO

401k

Wellness benefits starting your first日

Technology & Work from Home reimburs

Flexible work schedules

Job summary

Fieldguide is seeking a strategic, highly organized Event Manager to lead the planning and execution of our conference and trade show portfolio. This role will own the end-to-end event lifecycle - from sponsorship evaluation and pre-event strategy through onsite execution, lead follow-up, and performance reporting.

The ideal candidate is an exceptional operator who understands how to turn industry events into meaningful opportunities to build brand awareness, strengthen customer and partner

Qualifications

• 3+ years of experience managing conferences, trade shows, sponsorships, or B2B field marketing programs.
• Ability to lift, move, and transport event materials and equipment weighing up to 50 pounds, with or without reasonable accommodation.
• Proven success managing complex, high-visibility events from strategy through execution.
• Strong understanding of how events support brand awareness, thought leadership, pipeline creation, and opportunity acceleration.
• Exceptional project management, organization, communication, and problem‑solving skills.
• Experience managing budgets, contracts, vendors, agencies, and production partners.
• Ability to collaborate effectively with sales teams, executives, partners, speakers, and external stakeholders.
• Willingness to travel 30-40%, including occasional evenings and weekends.

Responsibilities

• Define strategy, planning, and execution of conferences, trade shows, sponsorships, and related field experiences.
• Manage event logistics: sponsorship deliverables, booth production, vendors, shipping, registration, staffing, travel, onsite operations.
• Develop event objectives, audience strategies, activation plans, timelines, budgets, and success metrics.
• Partner with Sales, Business Development, Customer Success, Partnerships, Product Marketing, and Executive Leadership to align each event with business priorities.
• Create integrated pre-event, onsite, and post-event engagement plans that increase attendance, drive qualified conversations, and accelerate opportunities.
• Lead booth strategy and experience design, including messaging, demonstrations, meetings, executive engagements, and branded activations.
• Identify opportunities for ancillary experiences, including executive dinners, customer gatherings, partner events, and strategic prospect meetings.
• Manage speaker submissions, session logistics, presentation requirements, and thought-leadership opportunities.
• Serve as the primary point of contact for conference organizers, venues, production partners, agencies, and other vendors.
• Prepare internal event briefs, staffing plans, executive communications, training materials, and onsite run-of-show documents.
• Ensure event leads are accurately captured, routed, and followed up on in partnership with Sales and Marketing Operations.
• Measure event performance against defined KPIs, including engagement, sourced and influenced pipeline, opportunity acceleration, and return on investment.
• Lead post-event debriefs and translate insights into recommendations for future investment and program optimization.
• Maintain the annual event calendar and manage multiple programs simultaneously while ensuring deadlines, budgets, and brand standards are met.
• Travel regularly to provide hands‑on leadership and onsite execution.

Skills

Project management

Organization

Communication

Problem-solving

Budget management

Collaboration

Tools

CRM systems

Marketing automation

Event technology platforms

HubSpot

Monday.com

Job description

Fieldguide is seeking a strategic, highly organized Event Manager to lead the planning and execution of our conference and trade show portfolio. This role will own the end-to-end event lifecycle - from sponsorship evaluation and pre-event strategy through onsite execution, lead follow-up, and performance reporting.

The ideal candidate is an exceptional operator who understands how to turn industry events into meaningful opportunities to build brand awareness, strengthen customer and partner