Strategic Field Marketer, Tech Partnerships & Co-Marketing

Anthropic

New York (NY)

Hybrid

USD 255,000 - 320,000

Full time

4 days ago
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Benefits offered by this job

Competitive compensation
Equity donation matching
Generous vacation and parental leave
Flexible working hours
Lovely office space

Job summary

Anthropic is seeking a Field Marketing Manager, Tech Partnerships, to own comarketing with strategic partners like Salesforce and translate partnerships into pipeline through co-branded programs.

You will build joint marketing plans, manage MDF, run executive-focused events, and coordinate across Marketing, Partnerships, and Sales to scale global partner programs while protecting Anthropic's brand and messaging.

Qualifications

  • Ownership of a comarketing relationship with a large strategic partner.
  • Track record of executive-level field programs.
  • Strong relationship-building skills with partner leadership.
  • Ability to define playbooks in ambiguity.
  • Rigorous measurement of pipeline attribution.

Responsibilities

  • Own ongoing comarketing relationship with Salesforce and other partners.
  • Build joint marketing plans with goals and metrics.
  • Manage joint marketing development funds (MDF).
  • Design flagship moments like executive summits and workshops.
  • Coordinate with cross-functional teams across Anthropic.
  • Measure partner-sourced and influenced pipeline.
  • Ensure brand guidelines and messaging consistency.

Skills

Field marketing
Partnership marketing
MDF management
Executive programs
Pipeline attribution

Education

Bachelor's degree

Tools

Salesforce
CRM

Job description

Anthropic is seeking a Field Marketing Manager, Tech Partnerships, to own comarketing with strategic partners like Salesforce and translate partnerships into pipeline through co-branded programs.

You will build joint marketing plans, manage MDF, run executive-focused events, and coordinate across Marketing, Partnerships, and Sales to scale global partner programs while protecting Anthropic's brand and messaging.

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