Senior External Communications & PR Manager

CNA Insurance; New Jersey; On-site; USD 72,000 - 141,000; Full time

Job summary

CNA Insurance is seeking a Marketing Manager within External Communications to shape and protect CNA's reputation with brokers, customers, industry stakeholders and the media. The role develops and executes integrated communications strategies that advance business objectives and elevate CNA's brand.

Working with business leaders, this position translates complex insurance topics into compelling messaging, manages media relationships, guides thought leadership, and measures program impact across

Qualifications

• Commercial insurance industry experience required.
• Strong external communications, media relations and PR expertise.
• Excellent writing and storytelling to translate complex topics.
• Ability to develop strategic communications plans aligned with business objectives.
• Experience with thought leadership, executive visibility, and speaking engagements.
• Relationship-building and influencing across organizational levels.
• Proven project management skills in a fast-paced environment.

Responsibilities

• Serve as strategic communications advisor on messaging and reputation management.
• Develop and execute external communications strategies supporting enterprise priorities.
• Manage media relations programs and spokesperson preparation.
• Lead awards and recognition to elevate CNA's profile.
• Identify opportunities for thought leadership and executive positioning.
• Collaborate with leaders to craft compelling content and storytelling.
• Monitor issues and advise on response plans.
• Oversee agency relationships and external projects.
• Measure performance and optimize programs.
• Coordinate with Marketing & Communications across teams.

Skills

External communications

Media relations

Public relations

Writing & storytelling

Strategic communications

Project management

Education

Bachelor's degree in Communications or related field

5–7 years of corporate communications experience

Job description

CNA Insurance is seeking a Marketing Manager within External Communications to shape and protect CNA's reputation with brokers, customers, industry stakeholders and the media. The role develops and executes integrated communications strategies that advance business objectives and elevate CNA's brand.

Working with business leaders, this position translates complex insurance topics into compelling messaging, manages media relationships, guides thought leadership, and measures program impact across