External Communications & Media Relations Lead

CNA Insurance; Radnor (Delaware County); On-site; USD 72,000 - 141,000; Full time

Job summary

CNA Insurance is seeking a Marketing Manager to shape external communications and protect reputation across brokers, customers, industry stakeholders and media. You will develop and execute integrated communications strategies that advance business objectives and elevate CNA's brand.

Working with business leaders, you will translate complex topics into compelling stories and messaging that resonate externally, while coordinating with marketing teams to ensure consistency and effectiveness.

Qualifications

• Commercial insurance industry experience required.
• Excellent writing, editing and storytelling skills with the ability to translate complex topics into clear messaging.
• Ability to develop strategic communications plans that support business objectives and enhance reputation.
• Experience positioning organizations and leaders through thought leadership and executive visibility programs.

Responsibilities

• Advise leaders on messaging, reputation management, risks and stakeholder engagement strategies.
• Develop and execute external communications strategies supporting enterprise priorities and growth initiatives.
• Manage media and public relations programs, spokesperson preparation, and media monitoring.
• Lead CNA's Awards & Recognition programs to elevate executives and the company’s external profile.
• Identify opportunities for thought leadership, speaking engagements and industry recognition.
• Collaborate with Marketing & Communications and business teams for consistent messaging and coordinated external engagement.
• Monitor emerging issues and advise on response plans and messaging.
• Manage agency relationships and external projects to meet objectives and outcomes.
• Measure communications performance and adapt strategies using insights.

Skills

External communications

Media relations

Writing and storytelling

Strategic communications planning

Education

Bachelor's degree in Communications or related field

Job description

CNA Insurance is seeking a Marketing Manager to shape external communications and protect reputation across brokers, customers, industry stakeholders and media. You will develop and execute integrated communications strategies that advance business objectives and elevate CNA's brand.

Working with business leaders, you will translate complex topics into compelling stories and messaging that resonate externally, while coordinating with marketing teams to ensure consistency and effectiveness.