Strategic Events Campaigns Lead

Aditi Consulting; Palo Alto (CA); Presencial; USD 117 000 - 124 000; Tempo integral

Resumo da oferta

Aditi Consulting is seeking a strategic events leader to own end-to-end campaign planning for flagship events, quarterly virtual summits, and major third-party tradeshows. This role ties our events to the demand-generation engine, driving registrations, pipeline, and brand awareness.

You will build repeatable playbooks, manage multi-channel plans, and maintain a GTM calendar while collaborating with Web, Digital, Field Marketing and Inside Sales to hit targets and ensure cross-functional

Qualificações

• 5+ years of Marketing demand generation experience in B2B
• Hands-on experience planning, promoting and executing events
• Master project management with ability to run multiple promo cycles
• Creative strategist with ability to generate hype and ideas
• Strong analytical skills focused on registration, pipeline and ROI
• Excellent written and verbal communication to present plans/results
• Strong cross-functional collaboration across Web, Digital, Field Marketing, Sales and Marketing Operations

Responsabilidades

• Own end-to-end campaign planning and delivery for Strategic Events
• Manage demand generation strategy, planning, and execution for events
• Create a repeatable promotional playbook for company-hosted and third-party events
• Collaborate with stakeholders to set targets and develop plans to achieve them
• Maintain GTM promo calendar and ensure on-time execution
• Lead weekly promo sync calls across teams
• Test, measure, and iterate promo performance across channels

Conhecimentos

Demand generation

Events planning

Project management

Creativity

Analytics

Communication

Cross-functional collaboration

Ferramentas

Google Suite

Tableau

Salesforce

Asana

Outreach

Goldcast

Swoogo

Cvent

Descrição da oferta de emprego

Aditi Consulting is seeking a strategic events leader to own end-to-end campaign planning for flagship events, quarterly virtual summits, and major third-party tradeshows. This role ties our events to the demand-generation engine, driving registrations, pipeline, and brand awareness.

You will build repeatable playbooks, manage multi-channel plans, and maintain a GTM calendar while collaborating with Web, Digital, Field Marketing and Inside Sales to hit targets and ensure cross-functional