Enterprise B2B Engagement Marketing Lead

The Washington Post; Washington (District of Columbia); On-site; USD 85,100 - 127,700; Full time

Benefits offered by this job

Competitive medical, dental and vision coverage

Three weeks of vacation

20 weeks paid parental leave

Free Post digital subscription

Job summary

The Washington Post is looking for an Engagement Marketing Lead for their Enterprise and WP Intelligence product lines. In this role, you will manage the subscriber journey from activation to renewal, focusing on engagement and retention strategies.

Your responsibilities include developing lifecycle marketing programs, monitoring engagement metrics, and executing campaigns across multiple channels. Candidates should have 6-8 years of experience in digital marketing with expertise in customer engagement and analytics tools.

Qualifications

• 6-8 years of experience in digital, growth, EdTech, or subscription marketing.
• Hands-on experience with Marketing Technology platforms.
• Excellent communication skills with a track record of influencing cross-functional partners.

Responsibilities

• Develop and execute full-funnel lifecycle programs for subscribers.
• Monitor engagement trends using dashboards and core KPIs.
• Design and manage integrated engagement campaigns across various channels.

Skills

Digital marketing

Customer engagement

Project management

Marketing Technology platforms

Analytics tools

Tools

Iterable

Tableau

Google Analytics

Looker

Job description

The Washington Post is looking for an Engagement Marketing Lead for their Enterprise and WP Intelligence product lines. In this role, you will manage the subscriber journey from activation to renewal, focusing on engagement and retention strategies.

Your responsibilities include developing lifecycle marketing programs, monitoring engagement metrics, and executing campaigns across multiple channels. Candidates should have 6-8 years of experience in digital marketing with expertise in customer engagement and analytics tools.