Strategic Enrollment Marketing Specialist

NMSU; Las Cruces (NM); On-site; USD 55,000 - 75,000; Full time

Job summary

New Mexico State University’s College of Arts and Sciences is seeking a Marketing & Communications Specialist to develop and manage creative campaigns for prospective students. You will produce engaging content, manage campaigns, and ensure brand consistency across channels.

The role emphasizes digital media strategy, website updates, and collaboration with departments to publish timely information; a strong portfolio in design, video, and writing is essential.

Qualifications

• Experience creating digital marketing content and campaigns for multiple audiences.
• Strong graphic design, photography, and video production or editing skills, with a portfolio of work.
• Experience updating web pages through a content management system and writing clear, accessible web content.
• Strong writing and editing skills for social media, email, web, and print.
• Ability to manage multiple projects, meet deadlines, and work with departments to gather and verify information.
• Experience using website and campaign analytics to assess results and recommend improvements.
• Experience marketing academic programs or recruiting prospective students.
• Proficiency with Adobe Creative Cloud or comparable design and video tools.
• Knowledge of search engine optimization, digital accessibility, and brand standards.
• Knowledge of Cascade CMS and WordPress, including updating page content, maintaining links, and publishing accessible, brand-consistent web pages.

Responsibilities

• Creating and refreshing marketing materials, social media content, drip campaigns, etc. Create flyers, social media posts, email and text communications to potential students/participants.
• Campaign Management - Create campaign assets with high-quality video, photos, and landing page design to attract prospective students. Plan and oversee multi-platform digital media campaigns to enhance brand awareness and support enrollment objectives.
• Creative Content Creation and Oversight - Lead the production of engaging and visually compelling campaigns and digital media assets. Ensure all content aligns with NMSU College of Arts & Sciences brand voice, mission, and target audience needs.
• Digital Media Strategy Development - Develop and execute comprehensive strategies for digital media content aligned with NMSU College of Arts & Sciences overall marketing goals.
• Website Content Management - Maintain and update College of Arts & Sciences web pages and campaign landing pages in accordance with NMSU brand and accessibility standards. Work with departments to publish accurate, timely information about programs, events, and student opportunities; review content and links regularly; and improve page organization, search visibility, and calls to action. Monitor website analytics and recommend updates that strengthen the user experience and support recruitment goals.

Skills

Graphic design

Photography

Video production

Social media

Campaign management

Copywriting

Editing

Education

Associate's Degree

Bachelor's degree

Tools

Cascade CMS

WordPress

Adobe Creative Cloud

Google Analytics

SEO

Job description

New Mexico State University’s College of Arts and Sciences is seeking a Marketing & Communications Specialist to develop and manage creative campaigns for prospective students. You will produce engaging content, manage campaigns, and ensure brand consistency across channels.

The role emphasizes digital media strategy, website updates, and collaboration with departments to publish timely information; a strong portfolio in design, video, and writing is essential.