Brand & Communications Strategist

Western New Mexico University; Silver City (NM); Hybrid; USD 38,000 - 52,000; Full time

Job summary

Western New Mexico University is seeking a communications professional to manage brand reputation through earned media and compelling storytelling for campus and external audiences.

The role writes and edits press releases and promotional materials, coordinates media outreach, designs marketing programs, plans events, and serves as a liaison to internal and external partners, while supervising staff and ensuring alignment with university policies.

Qualifications

• Bachelor’s degree in strategic communications, journalism or related field, or two years of relevant work experience required.
• Bilingual (Spanish) preferred.
• Ability to create, compose and edit written materials.
• Must be able to handle multiple deadlines and maintain accuracy.
• Knowledge of University policies and procedures.
• Must be able to work with diverse populations.

Responsibilities

• Writes and edits copy for university-wide promotional and informational materials such as press releases, feature articles and brochures of impact.
• Responds to requests for information from the media and public; distributes promotional materials, including flyers, brochures and press kits; prepares and presents information to internal and external sources.
• Assists in designing, coordinating, and presenting marketing programs, publicity efforts, and advertising campaigns.
• Participates in identification and resolution of related problems.
• Plans or assists with planning and coordinating special events such as open houses, book signings, outreach and community events, press conferences and exhibits.
• Serves as liaison to internal and external sources.
• Provides a broad range of administrative and supervisory functions. Supervises assigned staff in accordance with WNMU personnel practices including recruitment, training, performance evaluation, guidance, etc. Participates in the process of ongoing personal and professional development. Maintains comprehensive communication among all contacts (internal and external). Models professional standards and ethics in accordance with WNMU philosophy.
• Performs other duties as assigned.

Skills

Writing

Editing

Media relations

Event planning

Education

Bachelor’s degree in strategic communications or related field, or two years of relevant work experience

Job description

Western New Mexico University is seeking a communications professional to manage brand reputation through earned media and compelling storytelling for campus and external audiences.

The role writes and edits press releases and promotional materials, coordinates media outreach, designs marketing programs, plans events, and serves as a liaison to internal and external partners, while supervising staff and ensuring alignment with university policies.