Strategic Enrollment Marketing Manager

University of Wisconsin-Whitewater; Whitewater (WI); On-site; USD 65,000 - 72,000; Full time

Job summary

The University of Wisconsin-Whitewater is seeking an Enrollment Marketing Manager for a 12-month, full-time appointment in the Division of Strategic Enrollment, Retention, and Marketing. You will develop enrollment strategies and oversee campaigns to boost applications across academic programs.

Reporting to the Vice Chancellor, you will manage budgets, collaborate with Admissions, colleges, and branding, and use data to measure success and inform senior leaders.

Qualifications

• Bachelor’s degree is required.
• Three years of professional marketing experience.
• Strong organizational and project management skills.
• Strong written communication and public speaking skills.
• Valid driver's license (or ability to obtain).

Responsibilities

• Develop enrollment marketing plan with executive leadership.
• Create campaigns to drive student applications in targeted programs.
• Draft and oversee marketing budgets for campaigns.
• Identify competition and craft positioning.
• Ensure alignment with university branding and communications.
• Monitor admissions timelines to position marketing efforts.

Skills

Strong organizational and project mgmt

Strong written communication andpublic

Valid driver’s license

Education

Bachelor’s degree

Job description

The University of Wisconsin-Whitewater is seeking an Enrollment Marketing Manager for a 12-month, full-time appointment in the Division of Strategic Enrollment, Retention, and Marketing. You will develop enrollment strategies and oversee campaigns to boost applications across academic programs.

Reporting to the Vice Chancellor, you will manage budgets, collaborate with Admissions, colleges, and branding, and use data to measure success and inform senior leaders.