Enrollment Growth Marketing Manager

University of Wisconsin Stevens Point; Whitewater (WI); On-site; USD 65,000 - 72,000; Full time

Job summary

University of Wisconsin-Whitewater is seeking an Enrollment Marketing Manager (12-month, full-time) to develop and execute enrollment marketing strategies. You will work with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, Admissions, and branding teams to drive applications for UW-Whitewater’s programs.

The role reports to senior leadership and participates in cross-functional collaborations.

Qualifications

• Bachelor’s degree required.
• Three years of professional marketing experience.
• Strong organizational and project management skills.
• Strong written communication and public speaking skills.
• Valid driver’s license or ability to obtain one.

Responsibilities

• Develop an enrollment marketing plan in collaboration with university leadership.
• Create strategies to drive student applications in targeted programs.
• Draft and oversee marketing budgets for campaigns based on enrollment goals.
• Identify competition and position university marketing effectively.
• Align messaging with brand and admissions timelines.
• Monitor campaigns, analyze results, and provide performance reports to leadership.

Skills

Marketing

Project management

Written communication

Public speaking

Driver's license

Education

Bachelor's degree

Job description

University of Wisconsin-Whitewater is seeking an Enrollment Marketing Manager (12-month, full-time) to develop and execute enrollment marketing strategies. You will work with the Vice Chancellor for Strategic Enrollment, Retention, and Marketing, Admissions, and branding teams to drive applications for UW-Whitewater’s programs.

The role reports to senior leadership and participates in cross-functional collaborations.