Strategic Marketing & Brand Director

Forman School, Inc; Connecticut; On-site; USD 90,000 - 130,000; Full time

Job summary

Forman School is seeking a Director of Marketing and Communications to lead the school’s brand, storytelling, and external communications. This role partners with the Head of School, Advancement, and Admissions to advance enrollment, fundraising, and mission-driven messaging across print and digital channels.

The successful candidate will shape a multi-channel strategy, mentor a small team, and collaborate with Cognition and Learning Center initiatives to elevate Forman’s presence nationally in

Qualifications

• Bachelor's degree required; degree in marketing, communications, journalism, public relations, English, or related field preferred.
• 5–7 years of progressively responsible experience in marketing, communications, public relations, or institutional advancement.
• Demonstrated success in strategic communications, brand development, enrollment marketing, digital communications, media relations, content creation, and publications.
• Experience designing print and digital marketing materials with attention to layout and visual identity.
• Exceptional writing, editing, verbal communication, and storytelling skills.
• Strong organizational ability, collaboration, and ability to multitask in a fast-paced environment.
• Full-time, twelve-month position; salary will be commensurate with qualifications and experience.

Responsibilities

• Develop and implement a comprehensive marketing and communications plan aligned with the School's Strategic Plan.
• Lead editorial calendars, content pillars, and editorial guidance to support enrollment and philanthropy.
• Oversee multimedia storytelling (photo/video) for admissions, fundraising, and branding.
• Manage admissions marketing, donor communications, and internal/external messaging.
• Supervise staff, vendors, and budget; collaborate across school community and leadership.
• Support major school events with communications and promotional materials.

Skills

Strategic communications

Brand development

Enrollment marketing

Digital communications

Content creation

Storytelling

Writing

Education

Bachelor's degree in marketing, communications, journalism, public relations or English

Tools

Content Management System (CMS)

Social media platforms

Analytics tools

Email marketing platforms

Job description

Forman School is seeking a Director of Marketing and Communications to lead the school’s brand, storytelling, and external communications. This role partners with the Head of School, Advancement, and Admissions to advance enrollment, fundraising, and mission-driven messaging across print and digital channels.

The successful candidate will shape a multi-channel strategy, mentor a small team, and collaborate with Cognition and Learning Center initiatives to elevate Forman’s presence nationally in