Enrollment Marketing Director for Academic Programs

Columbia University in the City of New York; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Columbia Journalism School seeks a Director of Marketing and Communications to expand the School’s reach, engage new audiences, and strengthen visibility for its programs. The role focuses on enrollment marketing and cross-department collaboration to grow qualified prospects and program pipelines.

Reporting to the Chief of Staff, the Director will supervise the Senior Digital Communications Specialist and align marketing with digital content, websites, social media, and storytelling efforts to

Responsibilities

• Develop and implement an integrated marketing strategy for Columbia Journalism School.

Skills

Marketing strategy

Audience development

Campaign management

Data analytics

Digital marketing

Leadership

CRM

Web analytics

SEO/SEM

Tools

CRM systems

Google Analytics

Job description

Columbia Journalism School seeks a Director of Marketing and Communications to expand the School’s reach, engage new audiences, and strengthen visibility for its programs. The role focuses on enrollment marketing and cross-department collaboration to grow qualified prospects and program pipelines.

Reporting to the Chief of Staff, the Director will supervise the Senior Digital Communications Specialist and align marketing with digital content, websites, social media, and storytelling efforts to