Strategic Director, Value-Based Care & Communications

CVS Health; Columbia (SC); On-site; USD 100,000 - 232,000; Full time

Job summary

CVS Health's Aetna unit seeks a senior Value-Based Care strategy leader to develop and communicate VBC results and to partner across analytics, finance, network, and operations. You will drive content for sales pursuits, client engagements, and RFP responses.

You will shape messaging, lead thought leadership, monitor industry trends, and advance internal adoption of VBC strategy. Requires 10+ years in healthcare strategy/consulting and strong communication skills.

Qualifications

• 10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
• Experience communicating the value of value-based care, population health, provider engagement, or healthcare transformation initiatives.
• Proven ability to develop executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
• Strong project management and cross-functional collaboration skills.
• Excellent written, verbal, and presentation communication abilities.
• Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
• Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and maintain enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
• Partner with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
• Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
• Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
• Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
• Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
• Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
• Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
• Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
• Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.

Skills

10+ years experience

Value-based care

Executive presentations

Project management

Written & verbal communication

Healthcare storytelling

Stakeholder influence

Education

Bachelor's degree

Job description

CVS Health's Aetna unit seeks a senior Value-Based Care strategy leader to develop and communicate VBC results and to partner across analytics, finance, network, and operations. You will drive content for sales pursuits, client engagements, and RFP responses.

You will shape messaging, lead thought leadership, monitor industry trends, and advance internal adoption of VBC strategy. Requires 10+ years in healthcare strategy/consulting and strong communication skills.