Director, Value-Based Care Strategy & Communications

CVS Health

Columbus (OH)

On-site

USD 100,000 - 232,000

Full time

5 days ago

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Benefits offered by this job

Bonus program

Equity awards

Comprehensive benefits

Job summary

CVS Health's Aetna unit is seeking a senior strategist to advance value-based care initiatives across Commercial, Medicare, and Medicaid. You will craft compelling narratives, partnering with analytics, finance, and sales to translate complex healthcare concepts into client-ready insights.

The role focuses on leading VBC content strategy, developing executive presentations, and driving thought leadership through conferences and publications, with responsibilities spanning internal communications

Qualifications

10+ years of healthcare consulting, strategy, communications, marketing, or business development experience.
Experience communicating value of value-based care and population health.
Proven track record developing executive presentations, strategic communications, thought leadership materials, and/or RFP responses.
Strong project management and cross-functional collaboration skills.
Excellent written, verbal, and presentation communication abilities.
Ability to translate complex healthcare concepts, data, and strategies into compelling business narratives.
Proven ability to influence stakeholders and manage multiple priorities in a fast-paced environment.

Responsibilities

Developing and maintaining enterprise VBC results, outcomes, proof points, case studies, and success stories across Commercial, Medicare, and Medicaid businesses.
Partnering with analytics, finance, quality, network, and operational teams to identify, validate, and communicate the impact of Aetna's VBC initiatives.
Leading VBC content strategy and strategic positioning for sales pursuits, client engagements, and RFP responses.
Collaborating with Sales, Product, Network Development, Proposal Management, and Account Management teams to develop differentiated VBC messaging and presentations.
Creating and maintaining standard and customized VBC value story content, including executive presentations, marketing materials, proposals, thought leadership assets, and client-facing communications.
Ensuring consistent VBC messaging across lines of business while tailoring content for customers, providers, prospects, and other key stakeholders.
Advancing Aetna's VBC thought leadership through conferences, publications, webinars, executive speaking opportunities, and other external engagement activities.
Monitoring industry trends, emerging payment models, competitive activity, and market dynamics to inform messaging, positioning, and strategic priorities.
Leading internal communication efforts that increase awareness, understanding, and adoption of Aetna's VBC strategy and accomplishments.
Serving as a subject matter resource and strategic advisor on Aetna's VBC strategy, results, and market differentiation.