Strategic Director, Communications & Public Relations

Xponential Fitness, LLC; Irvine (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Xponential Fitness, LLC, a leading franchisor of health and wellness brands, seeks a Communications & Public Relations Director to guide enterprise-wide communications strategy including PR, franchisee communications, and crisis management.

The role develops strategies to protect and enhance reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders.

Qualifications

• Bachelor’s degree in Communication, Journalism, Marketing, or a related field.
• 8+ years of experience in strategic communications and public relations.
• Ability to manage deadlines for multiple brands in a fast-paced environment.
• Experience in a corporate communications leadership role in a franchisee-based organization is preferred.

Responsibilities

• Direct the Public Relations function and be primary contact for media inquiries.
• Develop and execute proactive PR strategies supporting business objectives.
• Oversee franchisee communication programs and brand messaging.
• Support events and franchisee engagement through communications.

Skills

Strategic communications

Public relations

Education

Bachelor’s degree in Communication, Journalism, Marketing, or a related field

Job description

Xponential Fitness, LLC, a leading franchisor of health and wellness brands, seeks a Communications & Public Relations Director to guide enterprise-wide communications strategy including PR, franchisee communications, and crisis management.

The role develops strategies to protect and enhance reputation, ensure consistent messaging across audiences, and strengthen engagement with franchisees, media, and other stakeholders.