Managing Director, Franchise Growth & Brand Strategy

Xponential Fitness, LLC; Irvine (CA); On-site; USD 200,000 - 320,000; Full time

Job summary

Xponential Fitness LLC is seeking a Managing Director of BFT to drive strategic growth, operational performance, and franchisee success across the BFT brand. The role acts as the primary advocate for the franchise system, aligning priorities and mobilizing cross‑functional teams to improve studio performance and unit economics.

The MD will lead brand strategy, market expansion, and partnerships with franchise owners, while championing data-driven decision making and accountability across the

Qualifications

• 10–15+ years of leadership experience in franchise, multi-unit, or consumer service businesses.
• Proven experience leading brand strategy and/or operational performance initiatives.
• Experience operating within cross-functional or matrix organizations.

Responsibilities

• Define and lead the strategic direction for the BFT brand.
• Develop and execute a multi-year roadmap for growth, innovation, and performance improvement.
• Identify opportunities to expand revenue streams and strengthen brand differentiation.
• Lead ongoing brand and product evolution, including class offerings, programming, and member experience.
• Serve as the primary relationship leader for the BFT franchise network.
• Build strong partnerships with franchise owners and advisory councils.
• Champion a franchisee-first mindset, incorporating operator feedback into decision-making.
• Own and improve studio-level economics in partnership with franchisees.
• Use data and analytics to inform decisions, track progress, and optimize outcomes.

Skills

Franchise leadership

Strategic leadership

Cross-functional influence

Data-driven decision making

Communication & transparency

Execution & accountability

Collaboration & feedback

Job description

Xponential Fitness LLC is seeking a Managing Director of BFT to drive strategic growth, operational performance, and franchisee success across the BFT brand. The role acts as the primary advocate for the franchise system, aligning priorities and mobilizing cross‑functional teams to improve studio performance and unit economics.

The MD will lead brand strategy, market expansion, and partnerships with franchise owners, while championing data-driven decision making and accountability across the