Director of Public Relations

EōS Fitness; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

A highly energetic and collaborative team

Management team supporting professional development

Free membership with guest privileges

Discounted Personal Training

Competitive pay including vacation and sick pay

Group Health, dental, vision, and Pet Insurance

401(k) + Company matching

Job summary

A leading fitness company located in Dallas is seeking a Director of Public Relations to enhance brand visibility and manage communications across diverse markets. The ideal candidate will have over 10 years of experience in public relations, proficiency in AP Style, and a strong interest in health and fitness. This role demands exceptional communication skills and a strategic mindset to align PR efforts with company growth objectives.

Qualifications

• 10+ years related work experience.
• Experience in the fitness industry or a strong interest in health and fitness.
• Experience working with remote and in-person team members.

Responsibilities

• Develop and lead a comprehensive external communication strategy aligned with overall business goals.
• Maximize the value of our PR agency partner through relationship building.
• Monitor media coverage and brand sentiment to identify risks and opportunities.

Skills

AP Style proficiency

Communication skills

Interpersonal skills

Attention to detail

Strategic thinking

Education

Bachelor's degree in public relations, journalism, communications or a related field

Tools

MS Office (Outlook, Word, Excel)

Job description

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EōS Fitness is bold, upbeat and motivating—not only in our fitness routines but in our work environment as well. Like our members, our employees rise to challenges and tackle them head‑on.

Our Core Purpose is to create loyal, lifelong fans and exercise practitioners. To achieve this, we live by our Core Values:

• Fight hard to win
• Take personal responsibility
• Be optimistic and have fun
• Grow and learn
• Be a team player

Sound like you? We’re looking for a talented Director of Public Relations to join our Marketing Department. This position is based in Addison/Farmers Branch, TX and supports 175+ gym locations across multiple markets—open and coming soon.

If you have a passion for health and fitness, a talent for communications and thrive in a fast‑paced, dynamic environment, we’d love to meet you!

OVERVIEW

The Director of Public Relations reports to the EVP of Marketing & Communications and serves as a strategic leader responsible for amplifying and protecting the brand’s visibility and reputation. The primary goals of this position are to elevate brand visibility and credibility through proactive media relations, align PR strategies with broader company goals to support business growth and strengthen trust and reinforce positive brand reputation across all audiences through timely and strategic communications.

RESPONSIBILITIES

• Develop and lead a comprehensive external communication strategy aligned with overall business goals.
• Maximize the value of our PR agency partner through relationship building, proactive planning and results‑oriented execution.
• Collaborate with our PR agency to create and implement successful PR strategies that support our growth, including effective issues management, crisis communication plans and rapid‑response protocols.
• Monitor media coverage and brand sentiment to identify risks and opportunities; manage ongoing reputation efforts through proactive and reactive communications across media and digital platforms.
• Partner with the Director of Social Media to ensure alignment across channels and serve as a liaison for mitigating potential conflicts on social platforms.
• Partner with our PR agency and serve as the main contact for coordinating media requests, speaking engagements, award submissions and community outreach.
• Regularly monitor market trends and industry trends as well as the competitive set to inform communications.
• Review and oversee the development of press materials, including fact sheets, briefing sheets, press releases, media alerts and talking points.
• Manage the company’s speakers’ bureau and build and evolve processes for proactive brand storytelling.
• Collaborate with cross‑functional departments, including Operations, Fitness, G‑Fit, Risk & Asset Protection and Growth & Planning to promote happenings, share news and updates with target audiences and craft messaging aligned with our brand tone and voice.
• Actively manage vendor partners providing PR tools and platforms.
• Oversee and manage the PR agency budget and ROI analysis.
• Contribute monthly, quarterly and annual reporting on PR efforts.
• Foster an environment of ongoing learning and professional development among team members in the Marketing Department.
• This role may have 1 direct report.

IDEAL CANDIDATE PROFILE

• Bachelor’s degree in public relations, journalism, communications or a related field. (Required)
• Proficient in AP Style and experience working with the media. (Required)
• 10+ years related work experience.
• Experience in the fitness industry or a strong interest in health and fitness.
• Excellent written and verbal communication skills, with attention to detail and strategic thinking.
• Demonstrates exceptional verbal and written communication skills.
• Strong interpersonal skills with the ability to build rapport and influence stakeholders at all levels with a proven track record of success in PR.
• Holds experience with corporate reputation, brand management and protection through integrated communications programs.
• Has the ability to build strong relationships and manage multiple projects in a fast‑paced, growing environment.
• Self‑motivated but can work independently or collaboratively with teams to lead projects from inception to completion while providing updates to leadership.
• Experience working with remote and in‑person team members, and regularly interacting with colleagues, leadership, vendors and partners in a professional and empathetic manner.
• Proficient in MS Office skills, specifically Outlook, Word and Excel.
• Brings a great sense of humor, upbeat attitude and exceptional interpersonal and communication skills.

PERKS

• A highly energetic and collaborative team.
• A management team that cares about your professional development.
• Free membership with guest privileges!
• Discounted Personal Training.
• Competitive pay, including vacation, holiday and sick pay.
• Group Health, dental, vision, Supplemental Life, Employee Assistant Program and even Pet Insurance are offered!
• 401(k) + Company matching!