Strategic Director, Category & Shopper Insights

Hint Inc.; United States; Sur place; USD 135 000 - 160 000; Plein temps

Avantages offerts par ce poste

Base salary $135,000-160,000

Bonus Eligible

Unlimited Vacation

Sick Days

Healthcare premiums up to 95%

Life insurance

Flexible Spending Accounts

401K

Wellness reimbursement

Cell phone & Internet allowance

Employee Discount on Hint Water

Résumé du poste

Hint Inc. seeks a seasoned Director of Category and Shopper Insights to lead category storytelling and strategic insights across Sales, Brand, and trade partners.

You will translate complex data into clear recommendations that drive growth and inform joint business planning, promotions, and category strategies. You will collaborate with National Accounts, Brand Marketing, and Revenue Growth Management, developing tools and dashboards to enable data-driven decisions at national, regional, and

Qualifications

• Bachelor's degree in Business, Marketing, Analytics, or related field; MBA preferred.
• 7+ years in Category Management, Category Insights, or Shopper Insights within CPG/beverage.
• Strong knowledge of category management, shopper behavior, and retail analysis.
• Experience with syndicated data tools SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.
• Advanced Excel skills: Pivot Tables, VLOOKUP, INDEX/MATCH, IF, SUMIFS.
• PowerPoint and data storytelling to turn data into insights and recommendations.
• Experience supporting sales, customer development, and joint planning with retailers.
• Ability to translate data into actionable insights and selling stories.
• Strong cross-functional collaboration and influence without direct authority.
• Highly organized with the ability to manage multiple projects in a fast-paced environment.

Responsabilités

• Own the category narrative and translate data into actionable stores for Sales and Brand leadership.
• Deliver insight-led recommendations to shape business planning, assortment, pricing, and promotions.
• Enable Sales with turnkey narratives and dashboards to strengthen partner conversations.
• Support Brand Strategy with category context and whitespace opportunities.
• Synthesize syndicated data, internal sales, shopper trends, and market intelligence into a single POV.
• Drive cross-functional alignment with customer development, Sales, and finance.
• Advance category expertise and guide decisions as the business defends space and expands.
• Develop reporting tools and frameworks to extrapolate insights at national and regional levels.
• Communicate analyses clearly to leadership and retail partners.

Connaissances

Category management

Shopper insights

Retail market analysis

Advanced Excel

PowerPoint & storytelling

Cross-functional collaboration

Influence without authority

Project management

Formation

Bachelor's degree in Business, Marketing, Analytics, or related field

MBA preferred

Outils

SPINS

IRI/Circana

Numerator

Kroger Stratum/84.51°

Description du poste

Hint Inc. seeks a seasoned Director of Category and Shopper Insights to lead category storytelling and strategic insights across Sales, Brand, and trade partners.

You will translate complex data into clear recommendations that drive growth and inform joint business planning, promotions, and category strategies. You will collaborate with National Accounts, Brand Marketing, and Revenue Growth Management, developing tools and dashboards to enable data-driven decisions at national, regional, and