Strategic Category & Shopper Insights Manager

Henkel; Bentonville (AR); On-site; USD 140,000 - 165,000; Full time

Benefits offered by this job

Health Insurance

Work-Life Balance

Financial perks (401k matching, share/

Family Support

Career Growth

Job summary

Henkel is seeking a data-driven professional to lead category management initiatives across analytics, digital shelf optimization, and innovation. You will partner with Sales, Marketing, and Digital teams to craft strategies, build compelling storytelling, and deliver actionable insights that drive growth and profitability.

In this role, you will develop sell-in strategies, measure post-launch performance, and influence stakeholders through data-driven leadership within Henkel's Consumer Brands

Responsibilities

• Lead the development and execution of comprehensive category strategies that drive sustainable category growth.
• Identify opportunities through shopper, consumer, customer, syndicated, and retailer data.
• Develop recommendations across assortment, pricing, promotion, shelving, merchandising, innovation, and space optimization.
• Deliver fact-based category reviews, business reviews, and strategic recommendations to stakeholders.
• Monitor category performance, competitive activity, and trends to identify risks and growth opportunities.
• Analyze retailer, syndicated, shopper, and consumer data to identify actionable opportunities.
• Develop insight-driven selling stories and executive presentations.
• Measure category performance and provide recommendations to improve sales and profitability.
• Build dashboards and performance scorecards to monitor key metrics.
• Lead digital shelf optimization, including content quality, assortment, search visibility, ratings & reviews, availability, and online conversion.
• Analyze digital commerce performance, including traffic, conversion, search, content effectiveness, and omnichannel trends.
• Identify opportunities to improve online category performance through data-driven recommendations and activation strategies.
• Partner with Digital Commerce and Marketing teams to optimize the online shopper experience and growth.
• Assess category opportunities for innovation, line extensions, and new product launches.
• Develop customer sell-in strategies supported by category insights and financial analysis.
• Measure post-launch performance and identify optimization opportunities.
• Partner with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Supply Chain, Finance, and Digital Commerce to deliver integrated business plans.
• Support annual planning, forecasting, customer planning, and strategic initiatives.
• Influence stakeholders through data-driven recommendations and collaborative leadership.

Skills

Total Category Management

Strategic Thinking

Business Acumen

Customer & Shopper Insights

Consumer Insights

Digital Shelf Optimization

Digital & eCommerce Analytics

Omnichannel Strategy

Data Analytics & Visualization

Category Storytelling

Executive Communication

Cross-Functional Collaboration

Financial Analysis

Project Management

Influence & Relationship Management

Innovation Commercialization

Continuous Improvement

Job description

Henkel is seeking a data-driven professional to lead category management initiatives across analytics, digital shelf optimization, and innovation. You will partner with Sales, Marketing, and Digital teams to craft strategies, build compelling storytelling, and deliver actionable insights that drive growth and profitability.

In this role, you will develop sell-in strategies, measure post-launch performance, and influence stakeholders through data-driven leadership within Henkel's Consumer Brands