Strategic Digital Solutions Lead — Local Ad Growth

Townsquare Ignite; Boise (ID); Hybrid; USD 70,000 - 80,000; Full time

Job summary

Townsquare Ignite in Boise is seeking a Digital Solutions Manager to deliver cross‑platform digital marketing solutions for local advertisers. You will identify new prospects, manage client relationships, and align campaigns with clients’ objectives using data‑driven insights.

This fast‑paced, client‑facing role requires collaboration with the Boise team, strong pipeline discipline, and the ability to close deals.

Qualifications

• Proven track record of achieving digital sales quota
• Proven track record of selling digital marketing products (Search, Social, Programmatic)
• Proven track record of growing new business
• Advanced knowledge and understanding of digital research tools and methodologies
• Superior presentation, interpersonal & communications skills
• IAB Certification (preferred)
• Minimum 2 years of digital sales experience
• PowerPoint, Excel experience
• Valid Driver’s License and Car Insurance (required)
• World Class training opportunities and client solutions, including access to our own DMP
• Unlimited Growth Potential - Ignite is the fastest growing division of Townsquare Media with upward mobility opportunities

Responsibilities

• Responsible for pipeline management and meeting digital sales goals, individually and for the team
• Build relationships across local businesses and agencies to act as a trusted marketing partner, providing insights and relaying relevant guidance to the customer to meet shared objectives
• Leverage an entrepreneurial mindset to solve complex problems, with solutions tailored for each customer and made as simple as possible
• Conduct virtual and in-person meetings demonstrating subject matter expertise and a point of view on industry and/or specific advertising solutions, with deep knowledge of your customer’s vision and objectives
• Cultivate new business, self-generated and with local team, and collaborate with team members to grow existing business
• Take ownership of the pre- and post-sale process, making sure that we exceed customer expectations and deliver results
• Interpret performance reports, both for our local team and our clients, use performance data to make campaign recommendations that result in incremental sales
• Be a strategic sales leader who creates future value for Townsquare, while delivering immediate results. Determine the right goals, inform decisions, and help design scalable, long-term solutions that meet shared objectives
• Coach, mentor, and train sales team on digital product offerings and digital industry trends to help them exceed in selling Full Funnel Solutions
• Participate in regular virtual team meetings with the camera on to foster stronger collaboration and engagement, ensuring active communication and connection with colleagues across departments

Skills

Digital sales quota

Selling digital marketing products

Growing new business

Digital research tools

Presentation skills

IAB Certification

2+ years digital sales

PowerPoint & Excel

Driver's license

DMP access

Tools

DMP

CRM tools

Job description

Townsquare Ignite in Boise is seeking a Digital Solutions Manager to deliver cross‑platform digital marketing solutions for local advertisers. You will identify new prospects, manage client relationships, and align campaigns with clients’ objectives using data‑driven insights.

This fast‑paced, client‑facing role requires collaboration with the Boise team, strong pipeline discipline, and the ability to close deals.