Strategic Digital Sales Leader

Nexstar Media Group, Inc.; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

WJZY / Queen City News in Charlotte, NC seeks a Strategic Account Manager to grow our digital and cross-platform advertising business. This sales-focused role partners with Account Executives, Sales Managers, and local clients to uncover business challenges and craft measurable marketing solutions.

You will translate complex digital concepts into clear ROI, manage high-potential accounts, and drive revenue growth while elevating the team's digital selling expertise in a fast-changing media

Qualifications

• Proven experience in digital advertising, media sales, marketing, advertising technology, or a related field.
• Strong consultative and solution-based sales skills.
• Demonstrated ability to develop relationships with clients and uncover business needs.
• Experience presenting marketing strategies and recommendations to business owners, executives, and/or advertising agencies.
• A strong understanding of the digital advertising ecosystem and current marketing trends.
• The ability to translate complex marketing concepts, data, and technology into simple business solutions.
• Strong communication, presentation, and interpersonal skills.
• A proactive, competitive, and entrepreneurial mindset.
• Strong business acumen and the ability to understand how marketing impacts revenue and growth.
• The ability to collaborate effectively with salespeople while also taking ownership of revenue opportunities.
• A willingness to continually learn and adapt in a rapidly changing media and advertising landscape.

Responsibilities

• Identify, develop, and close digital and cross-platform revenue opportunities.
• Develop strategies to grow both new and existing digital business.
• Identify high-potential accounts and verticals and create targeted sales strategies to penetrate those opportunities.
• Participate in client meetings and presentations as a strategic marketing and digital subject matter expert.
• Help sales teams increase the value of client relationships by expanding marketing solutions beyond traditional television.
• Work alongside Account Executives throughout the sales process—from prospecting and discovery through presentation, closing, and campaign strategy.
• Help sellers prepare for meetings through research, business intelligence, and development of a clear client-focused point of view.
• Coach and collaborate with sellers on digital strategy, positioning, objection handling, and solution development.
• Bring creativity and a challenger-style, consultative approach to client conversations.
• Help simplify complex digital marketing concepts and translate them into clear business outcomes.
• Conduct research to understand a client's business, competitive environment, target audience, and marketing objectives.
• Ask thoughtful questions to uncover client needs and opportunities rather than relying on a product-first sales approach.
• Develop customized marketing strategies designed to increase awareness, generate leads, drive conversions, and grow market share.
• Present recommendations with a focus on business outcomes, audience strategy, measurement, and return on investment.
• Build trusted relationships with local businesses and advertising agencies by serving as a marketing resource and strategic advisor.

Job description

WJZY / Queen City News in Charlotte, NC seeks a Strategic Account Manager to grow our digital and cross-platform advertising business. This sales-focused role partners with Account Executives, Sales Managers, and local clients to uncover business challenges and craft measurable marketing solutions.

You will translate complex digital concepts into clear ROI, manage high-potential accounts, and drive revenue growth while elevating the team's digital selling expertise in a fast-changing media