Strategic Digital Media Sales Executive

NAB Leadership Foundation; Washington; On-site; USD 60,000 - 140,000; Full time

Job summary

TEGNA in Washington, DC is seeking a highly motivated digital media sales account executive to drive revenue across streaming, display, and content partnerships. You will identify opportunities, pitch solutions, and manage campaigns from start to finish.

The ideal candidate has 3+ years in digital media sales, a proven track record of hitting targets, and strong client relationships. Base salary is competitive with commission; pay range shown reflects base plus incentives.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.

Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients' needs.
• Performance Management: Strategically use CRM and prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital sales

CRM software

Communication skills

Negotiation

Presentation skills

Data analytics

Tools

Google Analytics

DSPs

SSPs

Job description

TEGNA in Washington, DC is seeking a highly motivated digital media sales account executive to drive revenue across streaming, display, and content partnerships. You will identify opportunities, pitch solutions, and manage campaigns from start to finish.

The ideal candidate has 3+ years in digital media sales, a proven track record of hitting targets, and strong client relationships. Base salary is competitive with commission; pay range shown reflects base plus incentives.