Strategic Digital Media Sales Executive

NAB Leadership Foundation; St. Louis (MO); On-site; USD 80,000 - 140,000; Full time

Benefits offered by this job

Medical plan options

Dental and vision coverage

Teladoc access

9 paid holidays and PTO

Job summary

TEGNA in St. Louis seeks a highly motivated digital media sales account executive to drive revenue across streaming, display, video, and content partnerships. You will identify opportunities, pitch solutions, and manage campaigns end-to-end.

The role emphasizes consultative selling, client relationships, data-driven insights, and collaboration with product teams to optimize campaigns and report results. Strong communication and CRM skills are essential.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry.
• Proven track record of meeting or exceeding sales targets in a competitive environment.
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics to provide actionable insights.
• Self-motivated, with a passion for sales and digital media.
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus.

Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients' needs.
• Performance Management: Strategically use CRMand prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Skills

Digital media sales

Client relationship management

CRM proficiency

Negotiation

Presentation skills

Tools

CRM software

Microsoft Office

Job description

TEGNA in St. Louis seeks a highly motivated digital media sales account executive to drive revenue across streaming, display, video, and content partnerships. You will identify opportunities, pitch solutions, and manage campaigns end-to-end.

The role emphasizes consultative selling, client relationships, data-driven insights, and collaboration with product teams to optimize campaigns and report results. Strong communication and CRM skills are essential.