Strategic Digital Media Sales Executive

TEGNA; Charlotte (NC); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical plans & dental/vision

401(k) match

Teladoc and mental health support

PTO & holidays

Job summary

TEGNA in Charlotte, NC seeks a results-driven Technology/Digital Media Sales Account Executive to drive revenue through streaming, broadcast TV, and digital advertising solutions. You will build client relationships, craft campaigns, and manage campaigns with data-driven optimization.

Ideal candidates have 3+ years in digital media sales, a proven track record of meeting targets, strong negotiation and presentation skills, and the ability to translate data into insights.

Qualifications

• 3+ years in digital media sales or related industry
• Proven track record of meeting/exceeding sales targets
• Strong understanding of digital channels (programmatic, streaming, display)
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data/analytics for actionable insights
• Self-motivated with a passion for sales and digital media
• CRM software familiarity; ad management tools a plus
• Must hold a valid driver’s license and be able to travel locally

Responsibilities

• Sales & revenue generation across digital channels including streaming, online video, display
• Develop and nurture long-term client relationships to upsell and cross-sell services
• Provide consultative solutions by understanding client goals and market trends
• Research industry trends and maintain a robust pipeline of prospective clients
• Craft compelling proposals and pitches using data to show ROI
• Collaborate with internal teams to ensure campaign success and optimization
• Regularly review and report on sales targets and metrics to clients and stakeholders
• Use CRM and prospecting tools to manage activity and quotas

Skills

Digital media sales

CRM proficiency

Negotiation

Presentation skills

Travel ready

Tools

Microsoft Office

Job description

TEGNA in Charlotte, NC seeks a results-driven Technology/Digital Media Sales Account Executive to drive revenue through streaming, broadcast TV, and digital advertising solutions. You will build client relationships, craft campaigns, and manage campaigns with data-driven optimization.

Ideal candidates have 3+ years in digital media sales, a proven track record of meeting targets, strong negotiation and presentation skills, and the ability to translate data into insights.