Digital Media Sales Executive

North Carolina Association of Broadcasters; Charlotte (NC); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) with company match

Teladoc access

Spring Health program

PTO and paid holidays

Job summary

TEGNA Inc. in Charlotte, NC is seeking a highly motivated technology or digital media sales account executive to drive revenue growth across streaming, online video, display and content partnerships.

You will identify prospects, develop consultative strategies, and manage campaigns to deliver measurable ROI for clients. The role demands a proven sales track record, excellent communication, and the ability to translate data into actionable insights.

Qualifications

• 3+ years of experience in digital media sales
• Proven track record of meeting or exceeding sales targets
• Strong understanding of digital marketing channels and trends
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Must possess and maintain a valid driver’s license and be able to travel locally

Responsibilities

• Drive sales by identifying and securing new business opportunities across digital channels (streaming, online video, display)
• Develop and nurture long-term client relationships and upsell/cross-sell services
• Provide consultative solutions based on client goals and market trends
• Research industry trends and build a robust pipeline of prospects
• Craft compelling proposals and presentations with data-driven ROI
• Collaborate with internal teams to execute campaigns and optimize performance
• Regularly review sales targets and campaign metrics with clients and stakeholders
• Coordinate with account management and product teams on campaign strategies and assets
• Use CRM and prospecting tools to manage activities and quotas

Skills

Digital sales

Advertising

Client relationships

Negotiation

Presentation skills

CRM software

Data interpretation

Tools

CRM software

Microsoft Office

Ad management tools

Job description

TEGNA Inc. in Charlotte, NC is seeking a highly motivated technology or digital media sales account executive to drive revenue growth across streaming, online video, display and content partnerships.

You will identify prospects, develop consultative strategies, and manage campaigns to deliver measurable ROI for clients. The role demands a proven sales track record, excellent communication, and the ability to translate data into actionable insights.