Strategic Digital Media Planner: Programmatic & Video

i360; Wichita (KS); On-site; USD 90,000 - 120,000; Full time

Job summary

i360 is seeking a detail-oriented Media Planner to lead digital campaigns for political and commercial clients. You will manage cross-channel campaigns across programmatic, video, and social, using data and reporting tools to drive actionable insights.

The role emphasizes strong communication, analytical thinking, and staying current with digital media trends and tech stacks. Salary offers are competitive with benefits based on qualifications.

Qualifications

• Hands-on experience with ad servers, DSPs, and social buying platforms (e.g., DCM, The Trade Desk, StackAdapt).
• Experience with third-party reporting and measurement tools.
• Proven track record managing multiple complex digital campaigns with varied KPIs across platforms.
• Experience managing client accounts and relationships.
• Strong ability to assess, prioritize, and manage workload efficiently.
• Adaptable and comfortable with evolving responsibilities and last-minute changes.
• Clear writing and attention to detail in communications.

Responsibilities

• Develop and lead strategy, targeting, execution, and performance measurement of digital campaigns for political and commercial clients.
• Manage and optimize large-scale paid media campaigns across display, video, OTT/CTV, and search with multiple ad tech platforms.
• Oversee full-funnel campaign tracking and conduct A/B tests to optimize performance.
• Analyze campaign data from ad platforms, internal insights, and reporting tools to drive decisions.
• Stay updated on digital media trends and form strategic vendor partnerships.
• Communicate effectively through writing and presentations; ensure accurate campaign execution with the Media team.

Skills

Ad servers & DSPs

Reporting tools

Campaign management

Account management

Workload prioritization

Communication & writing

Adaptability

Tools

The Trade Desk

StackAdapt

DCM

Google Ads

Meta Ads

Job description

i360 is seeking a detail-oriented Media Planner to lead digital campaigns for political and commercial clients. You will manage cross-channel campaigns across programmatic, video, and social, using data and reporting tools to drive actionable insights.

The role emphasizes strong communication, analytical thinking, and staying current with digital media trends and tech stacks. Salary offers are competitive with benefits based on qualifications.