Strategic Digital Media Campaign Lead

Schaefer Advertising Co.; Fort Worth (TX); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k plan

Health Insurance

PTO & Holidays

Parental Leave

Volunteer Program

Dog Friendly Office

Hybrid Work Week

Office Closure

Job summary

Schaefer Ad Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team.

You will plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, and programmatic channels for healthcare, real estate, and entertainment verticals. You will work with media leadership, account teams, and external partners to build multichannel strategies, manage budgets, and provide actionable insights.

Qualifications

• The ideal candidate will have at least three years of hands‑on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
• Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms
• Experience managing display or programmatic campaigns, working with automation and AI‑driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion‑driven reporting is also a plus
• Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve

Responsibilities

• Plan and buy digital media for campaigns across vertical clients with oversight from media leadership and in conjunction with Account Service, Digital Media and external partners
• Build, launch, and manage digital campaigns across multichannel plans
• Campaign Strategy & Planning: Develop and launch multichannel digital strategies aligned to client goals
• Campaign Strategy & Planning: Partner with Account Service, Media Leadership, and external partners to shape campaign approach
• Campaign Strategy & Planning: Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
• Campaign Management & Optimization: Manage Paid Social, Organic Social, programmatic, streaming, publication and other tactics with input from leadership
• Campaign Management & Optimization: Daily management of campaign budgets and pacing and maintaining spend sheets by client and campaign
• Campaign Management & Optimization: Monitor performance, identify opportunities for optimization and testing
• Performance Analysis: Contribute to campaign analytics report development with insights and recommendations
• Client Communication & Presentation: Explain performance in client-friendly terms
• Client Communication & Presentation: Support live client meetings and address data questions
• Client Communication & Presentation: Demonstrate professionalism in client-facing settings
• Team Enablement & Innovation: Train and develop junior team members
• Team Enablement & Innovation: Contribute to process improvements for efficiency and quality
• Team Enablement & Innovation: Serve as a resource for platform updates and trends

Skills

Paid Social

Paid Search

Programmatic

Data Analytics

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

CRM platforms

Job description

Schaefer Ad Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team.

You will plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, and programmatic channels for healthcare, real estate, and entertainment verticals. You will work with media leadership, account teams, and external partners to build multichannel strategies, manage budgets, and provide actionable insights.