Strategic Paid Search Lead - Multi-Platform Campaigns

Lush Fresh Handmade Cosmetics; Washington (District of Columbia); On-site; USD 90,000 - 150,000; Full time

Job summary

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. You will manage and design strategies across Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads to drive qualified leads and ROI.

The ideal candidate is a strategic thinker with 5+ years of paid advertising experience, strong communication skills, and a track record of optimizing campaigns, budgeting, and reporting.

Qualifications

• Bachelor's degree in marketing or related field is required.
• 5+ years of paid advertising experience.
• Strong understanding of paid advertising platforms (Google Ads, Local Service Ads, Meta Ads).
• Experience with campaign management, budget management, and reporting.
• Client communication and providing recommendations.

Responsibilities

• Manage ads campaigns across multiple client accounts.
• Monitor KPIs such as CPCs, CPLs, conversion rates, impression share.
• Collaborate with account managers and internal teams.
• Monitor and optimize campaigns for maximum performance, including budget allocation and ad copy effectiveness.
• Report on conversion data and ROI.
• Develop account-level strategies with clients.
• Maintain regular communication with clients and provide updates and recommendations.
• Lead scheduled client calls to review reports and strategies.
• Help improve internal ads team processes.

Skills

Client communication

Ownership mindset

Proactive communication

Results-oriented

Team player

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Local Service Ads

Meta Ads

Bing Ads

Reddit Ads

OpenAI Ads

Job description

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. You will manage and design strategies across Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads to drive qualified leads and ROI.

The ideal candidate is a strategic thinker with 5+ years of paid advertising experience, strong communication skills, and a track record of optimizing campaigns, budgeting, and reporting.