Digital Media Campaign Strategist

Schaefer Advertising Co.; Fort Worth (TX); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k plan

Health Insurance

PTO & Holidays

Parental Leave

Volunteer Program

Dog Friendly Office

Hybrid Work Week

Office Closure

Job summary

Schaefer Ad Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team.

You will plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, and programmatic channels for healthcare, real estate, and entertainment verticals. You will work with media leadership, account teams, and external partners to build multichannel strategies, manage budgets, and provide actionable insights.

Qualifications

• The ideal candidate will have at least three years of hands‑on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
• Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms
• Experience managing display or programmatic campaigns, working with automation and AI‑driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion‑driven reporting is also a plus
• Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve

Responsibilities

• Plan and buy digital media for campaigns across vertical clients with oversight from media leadership and in conjunction with Account Service, Digital Media and external partners
• Build, launch, and manage digital campaigns across multichannel plans
• Campaign Strategy & Planning: Develop and launch multichannel digital strategies aligned to client goals
• Campaign Strategy & Planning: Partner with Account Service, Media Leadership, and external partners to shape campaign approach
• Campaign Strategy & Planning: Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI
• Campaign Management & Optimization: Manage Paid Social, Organic Social, programmatic, streaming, publication and other tactics with input from leadership
• Campaign Management & Optimization: Daily management of campaign budgets and pacing and maintaining spend sheets by client and campaign
• Campaign Management & Optimization: Monitor performance, identify opportunities for optimization and testing
• Performance Analysis: Contribute to campaign analytics report development with insights and recommendations
• Client Communication & Presentation: Explain performance in client-friendly terms
• Client Communication & Presentation: Support live client meetings and address data questions
• Client Communication & Presentation: Demonstrate professionalism in client-facing settings
• Team Enablement & Innovation: Train and develop junior team members
• Team Enablement & Innovation: Contribute to process improvements for efficiency and quality
• Team Enablement & Innovation: Serve as a resource for platform updates and trends

Skills

Paid Social

Paid Search

Programmatic

Data Analytics

Tools

Google Ads

GA4

Google Tag Manager

Looker Studio

CRM platforms

Job description

At Schaefer Ad Co., our goal as an agency is to make life better for our clients, our team, our community and ourselves. Our culture impacts every area of the agency and is rooted within every employee from the top down. Across each discipline, every person at the agency is encouraged to be their best selves, even the agency dog. That is why Schaefer Ad Co. is more than just one person, or a name on a building, or even just a place where people come to work. It is a place that fosters community, where differences are admired, and out-of-the-box ideas are encouraged. Within these four walls is an environment that demands self and team growth via exposure to new things. This mindset is what drives our agency to be an empowering place to work that always strives to maintain a fun, engaging and collaborative environment. Whether it is through our various Schaefer outings or our internal kitchen happy hours, at Schaefer individuality is celebrated at every opportunity. The result of this type of environment is a place that every employee is proud to call home. Because at Schaefer Ad Co. we are more than just merely coworkers, we are a family — and not the type that is simply united by blood, or are forced to spend the holiday together, but a group of people who genuinely trust, care about, and look out for each other. VISION

• Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. As part of this team, this person will work closely with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels
• This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and plays a central role in turning media investment into meaningful business outcomes. The vision for this position is the addition of a highly detailed, analytically minded, and strategically curious person who brings both discipline and creativity to campaign management
• Modern digital media is no longer just about placing ads — it is about building intelligent systems that combine data, technology, audiences, and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization, this role is designed for someone who understands how to use those tools thoughtfully, applying human insight and strategic thinking to guide results
• This person will be expected to manage campaigns with diligence, speed, and accuracy, while continually looking for smarter ways to improve performance, efficiency, and ROI. They will bring forward new ideas, test new approaches, and provide meaningful recommendations that help clients grow

Key Responsibilities

• The Digital Media Campaign Strategist will be responsible for planning and buying digital media for campaigns across our vertical clients. Planning and buying will be executed with the oversight of media leadership and in conjunction with Account Service, Digital Media and external partners
• The role includes building, launching, and managing digital campaigns across multichannel plans.

Campaign Strategy & Planning (20%)

• Develop and launch multichannel digital strategies aligned to client goals
• Partner with Account Service, Media Leadership, and external partners to shape campaign approach
• Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI

Campaign Management & Optimization (40%)

• A focused expertise on both Paid Social and Organic Social is critical to this position but the role will also require the ability to manage programmatic, streaming, publication and other emerging tactics with input from leadership and the team.
• This management includes the daily management of campaign budgets and pacing and maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment
• This person will monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement. They will conduct competitive and market analysis, implement creative and audience testing

Performance Analysis (20%)

• The Digital Media Campaign Strategist will contribute to campaign analytics report development by providing thoughtful insights and recommendations based on the campaign knowledge and expertise within the campaign tactic

Client Communication & Presentation (15%)

• Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way
• Support live client meetings by addressing data-related questions and providing clarification on performance trends
• Demonstrates professionalism and confidence when presenting or speaking in client-facing settings

Team Enablement & Innovation (5%)

• Support training and development of junior team members through knowledge sharing, QA and best-practice guidance
• Contribute to process improvements that increase efficiency, consistency and campaign quality
• Serve as a subject-matter resource for platform updates, new capabilities and emerging trends

Qualifications & Skills

• The ideal candidate will have at least three years of hands‑on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
• Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms
• Experience managing display or programmatic campaigns, working with automation and AI‑driven bidding tools, and handling monthly budgets of $10,000 or more is highly valued. Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion‑driven reporting is also a plus
• Above all, we are looking for someone who brings both precision and perspective — someone who understands how creative, audience, and media work together, and who is excited to keep learning as technology and platforms continue to evolve

Benefits

• 401k with 3% Employer Contribution
• Health, Dental, Disability, Vision, and Life Insurance
• Generous Holiday Schedule and PTO Program
• Supportive Parental Leave Program
• “Make Life Better” Paid Volunteer and Community Service Program
• Dog Friendly Office
• Hybrid Work Week M, T, TH in office, W/F optional in‑office
• No Work on Your Birthday
• Paid Office Closure between Christmas and New YearsVoted Blest Places to Work Fort Worth
• Voted Best Places for Working Parents