Digital Experience & Analytics Leader

The University of Tampa; Tampa (FL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Free Tuition

Wellness initiatives

Health benefits

Employee assistance program

On‑campus parking

Job summary

The University of Tampa seeks a Manager of Digital Experience and Analytics to lead public-facing digital properties, web governance, and analytics.

You translate strategic priorities into roadmaps, develop KPIs, dashboards, and performance reviews, and collaborate with campus stakeholders to improve usability, accessibility, and search visibility.

Responsibilities include overseeing AEM publishing, data-informed decision making, and leading a small team of digital professionals.

Qualifications

• Bachelor’s degree in communications, marketing, digital media, information science, web design, data analytics, user experience or a related field; or an equivalent combination of education and relevant professional experience.
• Seven or more years of progressively responsible professional experience in digital communications, web strategy, digital analytics, user experience, web production, content management, accessibility, SEO or a related field.
• Experience using analytics and performance data to improve digital experiences.
• Experience creating dashboards, reports, and recommendations for stakeholders.
• Proficiency with analytics, content management, and SEO platforms (e.g., GA4, AEM, BrightEdge).

Responsibilities

• Lead day-to-day management of UTampa's public-facing websites and digital properties.
• Translate strategic priorities into digital roadmaps, implementation plans, and enhancements.
• Develop KPIs, dashboards, reporting frameworks, and performance reviews.
• Analyze audience behavior and digital performance data to identify trends and improvements.
• Provide recommendations to improve website effectiveness, content performance, user experience, accessibility, and search visibility.
• Promote data-informed decision-making across Marketing and Communications.
• Oversee Adobe Experience Manager website production standards and publishing practices.
• Supervise the Digital Accessibility and Web Experience Specialist and student employees.

Skills

Analytics

Content management

SEO

UX

Accessibility

Information architecture

Project leadership

Mentoring

Stakeholder collaboration

Staff supervision

Education

Bachelor’s degree

Tools

GA4

AEM

BrightEdge

Job description

The University of Tampa seeks a Manager of Digital Experience and Analytics to lead public-facing digital properties, web governance, and analytics.

You translate strategic priorities into roadmaps, develop KPIs, dashboards, and performance reviews, and collaborate with campus stakeholders to improve usability, accessibility, and search visibility.

Responsibilities include overseeing AEM publishing, data-informed decision making, and leading a small team of digital professionals.