Data-Driven Digital Marketing Strategist

The University of Texas at Arlington; Arlington (TX); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work option

Job summary

The University of Texas at Arlington is seeking a Digital Marketing Strategist to lead marketing analytics and performance measurement across UTA Online channels and partnerships. You will translate data into actionable insights and support data-informed campaign decisions that drive enrollment and ROI.

The role involves coordinating with the OPM partner, external vendors, and campus stakeholders, while maintaining reporting practices and data integrity in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Communications, or a related field with at least 5 years of professional experience in digital marketing/analytics OR 9 years of equivalent experience.
• Position is required to work on-site in Arlington, Texas.

Responsibilities

• Lead digital marketing analytics, performance measurement, and alignment across UTA Online marketing channels and partners.
• Aggregate and analyze marketing data from multiple sources to evaluate full-funnel performance and ROI.
• Build dashboards and recurring reports to monitor lead generation, conversion, and enrollment KPIs.
• Provide data-informed recommendations for budget allocation, audience targeting, and media mix.

Skills

Analytical thinking

Strategic planning

Problem solving

Data visualization

Communication

FERPA compliance

Education

Bachelor’s degree in Marketing, Business Analytics, Data Science, Communications

Tools

Slate CRM

Job description

The University of Texas at Arlington is seeking a Digital Marketing Strategist to lead marketing analytics and performance measurement across UTA Online channels and partnerships. You will translate data into actionable insights and support data-informed campaign decisions that drive enrollment and ROI.

The role involves coordinating with the OPM partner, external vendors, and campus stakeholders, while maintaining reporting practices and data integrity in a fast-paced environment.