Strategic Digital Marketing & Analytics Lead

Stanford University

Palo Alto (CA)

On-site

USD 138,000 - 150,000

Full time

7 days ago

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Job summary

Stanford University’s Graduate School of Business Admissions Office seeks a Digital Marketing and Analytics Lead who thrives at the intersection of data, strategy, and storytelling. You will architect the digital marketing ecosystem for MBA and MSx programs, owning content strategy, CRM operations, analytics infrastructure, and agency partnerships to drive inquiries and applications.

You will translate complex data into compelling narratives, optimize the prospective student journey, and build

Qualifications

Bachelor’s degree required and 5+ years of relevant experience.
Experience turning data into actionable insights for strategy.
Strong ability to manage CRM platforms and analytics tools.

Responsibilities

Own MBA and MSx admissions website experience, develop content strategy and editorial calendar.
Manage the marketing CRM (Slate) as administrator and strategist, build campaigns and journeys, maintain data integrity.
Lead relationships with digital marketing agencies, provide performance analysis across channels, advise on budget and mix.
Design analytics and reporting infrastructure, build dashboards, define KPIs at funnel stages, translate data into leadership narratives.
Drive experimentation with A/B and multivariate tests to improve conversion and engagement.