Strategic Digital Marketing Analyst for Web & Paid

Happen Bank; San Francisco (CA); Hybrid; USD 109,000 - 125,000; Full time

Job summary

Happen Bank is seeking a Sr Digital Marketing Analyst to drive strategy and execution of Web and Paid Digital channels. You will fuse analytical rigor with marketing know-how to optimize performance, guide investments, and deliver insights that improve customer acquisition and engagement.

You will partner with Web, Paid Media, Email, Marketing Ops, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes.

Qualifications

• Bachelor's degree or higher in Business or a quantitative field such as Analytics, Finance, Economics, Math, Statistics, or Engineering.
• Experience writing SQL queries to analyze large datasets.
• Experience with modern website, marketing, and data stacks such as Google Analytics, Google Tag Manager, Segment, Heap, or BigQuery.
• Experience using data visualization tools such as Tableau.
• Highly proficient in Excel or Google Sheets.
• 2+ years of experience in an analytical or digital marketing role.

Responsibilities

• Partner across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of Digital Marketing Channel strategies.
• Optimize the website and Paid Digital channels using analytical and strategic thinking.
• Build reports, dashboards, and data summaries to support decision making.
• Oversee channel experiments, analyze results, and turn findings into actionable recommendations.
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other metrics.
• Identify opportunities for improvement and lead analytically driven projects tied to business goals.
• Collaborate with Finance to build CAC/LTV models linking investment to outcomes.

Skills

Analytical thinking

Communication skills

Education

Bachelor's degree in Business or quantitative field

Tools

SQL

Google Analytics

Google Tag Manager

Segment

Heap

BigQuery

Tableau

Excel/Sheets

Job description

Happen Bank is seeking a Sr Digital Marketing Analyst to drive strategy and execution of Web and Paid Digital channels. You will fuse analytical rigor with marketing know-how to optimize performance, guide investments, and deliver insights that improve customer acquisition and engagement.

You will partner with Web, Paid Media, Email, Marketing Ops, Analytics, and Finance to translate data into actionable recommendations that support measurable business outcomes.