Senior Digital Marketing Strategist (Web & Paid Analytics)

Tally; San Francisco (CA); Hybrid; USD 109,000 - 125,000; Full time

Job summary

Happen Bank in San Francisco is seeking a Sr Digital Marketing Analyst to drive the strategy and execution of our Web and Paid Digital channels. You will combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement.

You’ll partner with Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable

Qualifications

• 2+ years in an analytical or digital marketing role in a technical environment.
• Experience writing SQL queries to analyze large datasets.
• Experience with modern marketing analytics stacks (GA, GTM, Segment, Heap, BigQuery).
• Proficiency with data visualization tools such as Tableau and Excel.

Responsibilities

• Partner across Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to drive execution of digital marketing strategies.
• Optimize website and paid digital channels using analytical insights.
• Build reports and dashboards to support decision-making.
• Lead experiments, analyze results, and translate findings into actionable recommendations.
• Develop Web and Paid marketing forecasts across spend, efficiency, LTV, and other metrics.
• Collaborate with Finance to model CAC/LTV linking investment to outcomes.

Skills

SQL

Analytics mindset

Excel

Education

Bachelor's degree or higher in Business or quantitative field

Tools

Google Analytics

Google Tag Manager

Segment

Heap

BigQuery

Tableau

Job description

Happen Bank in San Francisco is seeking a Sr Digital Marketing Analyst to drive the strategy and execution of our Web and Paid Digital channels. You will combine analytical rigor with marketing expertise to optimize digital performance, guide investment decisions, and deliver insights that improve customer acquisition and engagement.

You’ll partner with Web, Paid Media, Email, Marketing Operations, Analytics, and Finance to translate data into actionable recommendations that support measurable